Advertising Self-Regulation Explained

The International Council for Advertising Self-Regulation (ICAS) is a global platform promoting responsible ads through the effective implementation of self-regulatory standards. ICAS members include Self-Regulatory Organisations (SROs), SRO associations and international industry associations active on all continents.

The ASA is a ICAS member and supports responsible advertising in New Zealand through its codes and complaints process.

ICAS has released a short animated video to help explain advertising self-regulation:

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