Home

Advertising Standards Complaints Board

In March 1988 ASA established a separate self-regulatory body called the Advertising Standards Complaints Board (formerly known as the Advertising Standards Council) to administer the Codes of Practice in New Zealand. Its three main functions are:

  1. To adjudicate on complaints received about advertisements which may be in breach of the Codes of Practice.

  2. To advise the ASA on interpretation of the Codes and possible improvements to the Codes.

  3. To report to the ASA on any aspect of advertising which is causing concern.

The Complaints Board comprises five public representatives with no connection to media or advertising groups, one of whom is the chairperson with a right to exercise a casting vote, plus four persons nominated by the ASA, representative of media, advertising agencies, and advertisers.

The current members of the Complaints Board are:

Public Representatives

  • Jenny Robson (Chairman) – A qualified lawyer. Tenancy Tribunal Adjudicator and Review Officer conducting hearings for the Inland Revenue Department on Child Support issues. Public member of the Real Estate Agents Disciplinary Tribunal.

  • Phil Broughton – (Deputy Chairman) A Chartered Accountant with 25 years experience and Partner in Polson Higgs in Dunedin. Experience and expertise in business and training across a number of sectors and is of Ngai Tahu and Kahungunu descent.

  • Dr Greg Simmons – Extensive background in General Practice and Public Health, currently Medical Officer of Health with the Taranaki District Health Board.

  • Margaret McKee – CEO of Queen Elizabeth II National Trust. Previously Business Manager of Outward Bound Trust and senior executive in horticultural companies.

  • Alex Handiside - Youth Senior Policy Analyst at the Mental Health Foundation. Policy experience with the Hutt City Council, Ministry of Youth Development and the Mental Health Commission.

  • Susan Taylor (Alternate) - A qualified lawyer and recently appointed as the Chief Executive Officer for Financial Services Complaints Ltd (an independent disputes resolution scheme for financial providers). Former Deputy Banking Ombudsman.

The four industry members come from diverse backgrounds in the advertising industry. They are:

  • Dianne Martin – Television and Radio (TVNZ)

  • Livia Esterhazy – Advertising Agencies (Saatchi and Saatchi)

  • Lynley Belton – Newspapers and Magazines (Fairfax Magazines)

  • Rachel Prince – Advertisers (NZ Transport Agency)

  • Sharon Daly – (Alternate) Television and Radio (Mediaworks)

  • Nigel Keats – (Alternate) Advertising Agencies

  • Grant Maxwell – (Alternate) Advertising Agencies (MECGLOBAL/Y&R)

  • Daniel Robertson – (Alternate) Newspapers and Magazines (MSN)

  • Jessica Nikora – (Alternate) Advertisers (New Zealand Defence Force)

The Advertising Standards Complaints Board considers complaints about advertisements in all media.

Top
 
Advertising Standards Authority New Zealand, PO Box 10-675, Wellington 6143. PH (04) 472 7852 FAX (04) 471 1785 Email asa@asa.co.nz