Advertisers, agencies and the media have obligations around the content of election advertising, election programmes and other election-related material in broadcast, print and digital media. There are detailed rules in both the Electoral Act 1993 and the Broadcasting Act 1989 on what political parties, candidates and third parties can and cannot do when campaigning. Some… Read More
The 30-second BP Oil television advertisement featured a man at a BP station avoiding a woman by using a BPMe app which allowed him to pay from his car. The Complainant was concerned the advertisement was irresponsible since every filling station had signs informing customers to switch their mobile phones off
The booklet-style visitors’ guide titled “Visit Picton & Waikawa Bay, Marlborough Sounds NZ” contains advertisements for a range of attractions and statements about Picton and the surrounding area. The Complainant said some of the advertisements and claims in the visitor guide were misleading.
This Lions Tour has been designated as a Major Event under the Major Event Management Act (MEMA). The MEMA provides protection to organisers and sponsors of major events from ambush marketing. The MEMA recognises that major events rely on sponsors making very large financial commitments. Other advertisers are not allowed to free-ride on the sponsors’ investments and trade off the goodwill and publicity surrounding an event.
The Ministry of Culture and Heritage provides guidelines about the use of the word Anzac in advertising. The guidelines prohibit the use of the word Anzac in trade or business unless approval has been given by the minister for arts, culture and heritage and the governor-general.
A television advertisement promoting Village Roadshow’s film “Red Dog True Blue” included short clips from the film which is set in Western Australia. One of the excerpts showed a man saying “Where’s my bloody shaving cream?” In the following shot was a dog, which appeared to have shaving cream on its face.
The Complainant was concerned that the advertisement said that an eye examination was free for AA members but did not say that conditions applied. The Complainant believed they should have been told they had had an eye examination only a year ago and it was only free every two years.
A television advertisement for AA Insurance showed a man getting out of his car after a utility vehicle reversed into it. The front bumper of the man’s car has been damaged. The car is parked outside a cafe which has an open roller door as the entrance with a driveway out in front.
The ASA announced today it has adopted a new code following recommendation from an independent panel. The new code replaces the Code for Advertising to Children and the Children’s Code for Advertising Food and for the first time will cover all advertising to children and young people.
The MyRepublic website and Facebook advertisements for the “Gamer Ultra PS4” broadband plan offered a free Playstation4 (PS4) with a contract term of 24 months. This offer also included a free router, install and gamer features. The Complainant said the advertisement was misleading