An ITM television advertisement showed three male builders sharing banter. One man with a reputation for booking lots of holiday leave announces he has booked more leave. Another man responds with “Oh my god, far out man”. Overlapping this line of dialogue is the sound of a nail gun, then the words “Live To Build” appear on the screen.
The television advertisement for Bisley Workwear showed a series of building site mishaps. The scenario of concern was when a bag of dry cement bursts while being unloaded from the back of a truck and lands all over a worker’s head and face.
The AMI website featured the tag lines “Caring for New Zealanders for nearly 100 years” and “We’ve been here for New Zealanders for 90 years”. The Complainant said that AMI should not be using statements such as ‘Caring for New Zealanders for nearly 100 years’ given that the new company was formed only five years ago.
A KFC television promotion appeared in a Warriors vs Broncos NRL game. During a ‘bunker’ review of play, the screen was split between coverage of the players on the field and the decision pending screen. The decision pending screen showed an advertisement for a KFC $10 Popcorn Chicken Bucket. At the bottom right of the screen it said “Australia only and not in all stores”.
Television advertising falls under the Advertising Standards Authority’s jurisdiction as encompassed in our definition of an advertisement. However, under the Broadcasting Act, programme promotions (‘promos’) for programmes or the promotion of a channel or station identity on television or radio are not advertising for the purposes of the ASA Codes.
The Complainant said Greenpeace had no evidence that the events portrayed were caused by global warming and Greenpeace was deceiving the public by suggesting this for political ends. The Advertiser said the advertisement was drawing a link between climate change, extreme weather events and their impact on humans and that the link was widely scientifically accepted.
Red Seal’s website advertisement for its ‘Pharmacy Strength Cranberry 60,000mg – New!’ promoted the product and said it ‘Supports bladder health in men and women’ and ‘Supports urinary tract and bladder health’. The Complainant said Red Seal’s therapeutic claims were not substantiated in quantitative research.
With the publication of our 2016 Annual Report, we have revealed New Zealand’s top 10 most complained about ads of 2016. The cause of complaints ranged from encouraging illegal behaviour, to racism and inappropriate sexual content. Commenting on the Top 10 most complained about ads of 2016, our Chief Executive Hilary Souter said: “We have… Read More
The Advertising Standards Authority (ASA) has released its 2016 annual report. In 2016 the ASA received 586 formal complaints and responded to 273 enquiries from media, advertisers and agencies about advertisements prior to publication or broadcast.
A sales promotion scheme is a popular marketing technique used when an advertiser offers the chance to go in to the draw to win something after purchasing their product or service.