A television advertisement promoting Village Roadshow’s film “Red Dog True Blue” included short clips from the film which is set in Western Australia. One of the excerpts showed a man saying “Where’s my bloody shaving cream?” In the following shot was a dog, which appeared to have shaving cream on its face.
The Complainant was concerned that the advertisement said that an eye examination was free for AA members but did not say that conditions applied. The Complainant believed they should have been told they had had an eye examination only a year ago and it was only free every two years.
A television advertisement for AA Insurance showed a man getting out of his car after a utility vehicle reversed into it. The front bumper of the man’s car has been damaged. The car is parked outside a cafe which has an open roller door as the entrance with a driveway out in front.
The ASA announced today it has adopted a new code following recommendation from an independent panel. The new code replaces the Code for Advertising to Children and the Children’s Code for Advertising Food and for the first time will cover all advertising to children and young people.
The MyRepublic website and Facebook advertisements for the “Gamer Ultra PS4” broadband plan offered a free Playstation4 (PS4) with a contract term of 24 months. This offer also included a free router, install and gamer features. The Complainant said the advertisement was misleading
Images or reproductions of New Zealand banknotes and coins are sometimes used in advertising. Legislation allows for this, however the Reserve Bank of New Zealand Act, 1989 must be considered. The sections of this Act that are relevant for advertising include: Section 28: a person must not deliberately deface, disfigure or mutilate any banknote without the permission… Read More
A Fonterra television advertisement features five farmers talking about their farms. The conversation topics include the family history on the farm, the climate and the soil. One of the farmers says “The soil that we farm is just superb volcanic soil, just lends itself to growing grass.
A 30-second Hyundai Motors NZ television advertisement promoted the fact that Hyundai had been given the automotive industry’s Canstar award for customer satisfaction. It showed two Hyundai off-road vehicles driving along a road and then causing a spray of soft sand as they drove onto and then along a deserted beach.
The Advertising Standards Authority has appointed Claire Hofer to the new role of Education and Development Manager. This role is charged with developing industry engagement and awareness of the ASA Codes and Processes through education and training. Claire has had a close working relationship with the ASA previously as a TAPS Adjudicator.
A complaint said the Tiguan television advertisement was misleading because it promoted the Tiguan as having all-wheel drive and a high-power engine from $41,990 when in fact the cheapest car with all-wheel drive was $57,990 and the top high power engine model was $66,990.