The ASA offers a competitor complaints process that gives fast and thorough consideration to competitor complaints for the benefit of consumers and to ensure a level playing field for industry. A competitor complaint from was recently considered by a Panel of public and industry Board members.
The Advertising Standards Authority (ASA) has released its new Guidance Note on Identification of Advertisements The nature of advertising is constantly evolving and recently there have been calls to help consumers identify advertising. The ASA Code of Ethics states that all advertising content controlled directly or indirectly by the advertiser should be identified as such,… Read More
The Complainant was concerned the advertisement depicted women’s bodies for the sexual servicing of men, and women as sexual objects devoid of individuality. They also drew comparisons with the male version of the advertisement to illustrate the contrast in the advertisements.
The following decisions have been published: Complaint 17/371 WHET Drinking Room, Digital Marketing – Facebook: Upheld, in part Complaint 17/439 Flick Electric Co, Television: Not Upheld Complaint 17/440 WHET Drinking Room, Digital Marketing – Facebook: Upheld, in part Complaint 17/441 WHET Drinking Room, Digital Marketing – Facebook: Upheld, in part Complaint 18/003 Fairfax Media, Print:… Read More
The Isuzu television advertisement shows a truck being driven over rural terrain with the voice-over saying “This is John Simpson from Mount Hay Station, Tekapo. John’s been driving this D-Max for a while now… John’s a good bastard!” The advertisement ends with the tag-line “Be a Good Bastard.”
An editorial style newspaper advertisement for the UCGK Help Centre healing events contained testimonials from people who had been helped by the power of prayer as well as details about the five centres holding events. The Complainant said the identity of the Advertiser was not clear and unsubstantiated claims were being presented as fact.
The Appeal Board considered all the matters afresh and agreed the identity of the Advertiser and their position were clear and accepted the image in the billboard was an illustration of damage to teeth.
The Advertising Standards Authority (ASA) has developed a Guidance Note for advertising health services. This provides advertisers with information to help them comply with the ASA’s Therapeutic and Health Advertising Code when making claims about their service in their advertisements.
A complainant said the Fonterra advertisement was misleading because it was “insinuating that dairy somehow aids in the recovery and rehabilitation of serious accidents” which was not substantiated. The Complainant also said the advertisement was insensitive as it minimised the hard work of the patient and Doctor.
The International Council for Advertising Self-Regulation (ICAS) is a global platform promoting responsible ads through the effective implementation of self-regulatory standards. ICAS has released a short animated video to help explain advertising self-regulation: