Current News

New Decisions: Warranty Claims, Sexual Health Products and More

The Appeal Board was satisfied with the level of substantiation provided in the Advertiser’s appeal application and said the advertisement referred to the Diamond Advantage warranty as an overall package which had the most comprehensive cover for the longest period for new car buyers. The Appeal Board said there was sufficient information on the website to indicate to consumers the benefits and conditions of the warranty and the claims were unlikely to mislead the consumer.

New Decisions: Afrikaans Language, First Aid Fundraising and More

The Complainant said the translation of the phrase “The mighty South African burger” to “Die moerse Suid Afrikaanse burger” was incorrect and said the word moerse was offensive to Afrikaans speaking New Zealanders as the translation was not mighty, but an offensive swear word. The Advertiser said the word was hyperbolic and used to explain big or large.

Most Complained About Ads in 2017

We have released our official list of the ads that attracted the most complaints last year. Here are 2017’s five most complained about ads: #1: Frucor Suntory NZ Ltd, Television Advertisement  18 COMPLAINTS: UPHELD IN PART, SETTLED IN PART The ‘V Energy’ ad showed a construction worker on a building site. At 3pm two small… Read More

We’re Hiring! Senior Case Manager Vacancy

Bring your superior standard of work to our table and in return, we’ll give you the opportunity to play an important role in the self-regulation process for advertising in New Zealand. You’ll use your superior writing skills to ensure decisions and rulings of the Complaints Board are accurate and readable. Working alongside the Chief Executive… Read More

2017 Annual Report Released

The Advertising Standards Authority (ASA) has released its 2017 annual report. In 2017 the ASA received 603 formal complaints and responded to 347 enquiries from media companies, advertisers and agencies about advertisements prior to publication or broadcast.  Over half the complaints related to misleading claims in advertisements and just under 20% of complaints were about… Read More

New Decisions: Misleading Photos, Environmental Claims and More

The Complainant said the advertisement was misleading because it implied the ring worn by the model was the ring on offer, when that ring was clearly larger than a 1ct solitaire diamond. The Advertiser agreed the advertisement could be considered misleading and said they had removed the ad and it will not be broadcast again in its current form.

ASA Releases 2017 Media Turnover

The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.561 billion dollars for the 12 months ended 31 December 2017. The 2016 total was 2.572 billion dollars. The turnover includes data from television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema.

ASA Office Evacuated: All Staff Working Remotely

The ASA office was evacuated on 12/04/18 due to structural building concerns and all our staff are currently working remotely. Please use email asa@asa.co.nz to contact us and we apologise if there is any delay in responding to your query. We are confident that there will be minimal disruption to our service.