The television and digital advertisement for Meridian Energy’s electric vehicles showed a father and son driving through the countryside, passing wind turbines and states in part: “Meridian has always been committed to looking after New Zealand’s future. So that’s why they’re right behind electric vehicles.
The Complainant said the advertisement’s claim that people will pay more tax from 1 April 2018 was misleading. The Advertiser said it was not misleading because the National Party’s tax package that comes into effect 1 April 2018 will mean people pay less tax than they do under the current law.
The Complainant’s view was that the use of the red colour and Labour Party logo was misleading as it implied it was the official position of the Labour Party and gave the impression Labour intends to implement a Capital Gains Tax if elected. The Advertiser said the use of the Labour Party logo and red colour highlighted the contrast in the parties’ policies on tax.
Two Facebook groups and an Instagram account contained posts that focused on the consumption of Double Brown beer, a product of DB Breweries Limited. A Complainant was concerned the material depicted irresponsible drinking behaviours including excessive drinking, drinking in hazardous environments, and showing people under 25 consuming alcohol with strong appeal to minors.
From 2 October 2017 all advertising targeting children and young people must comply with the new Children and Young People’s Advertising Code. This code replaces the Code for Advertising to Children and the Children’s Code for Advertising Food
The Vodafone television advertisement showed a family watching the All Blacks playing the British Lions. The family members were in different locations communicating via video chat on their phones. During the conversation the mother said “Oh come on – the boys are on form”, and the daughter replied “So much form, what a view”.
An ITM television advertisement showed three male builders sharing banter. One man with a reputation for booking lots of holiday leave announces he has booked more leave. Another man responds with “Oh my god, far out man”. Overlapping this line of dialogue is the sound of a nail gun, then the words “Live To Build” appear on the screen.
The television advertisement for Bisley Workwear showed a series of building site mishaps. The scenario of concern was when a bag of dry cement bursts while being unloaded from the back of a truck and lands all over a worker’s head and face.
The AMI website featured the tag lines “Caring for New Zealanders for nearly 100 years” and “We’ve been here for New Zealanders for 90 years”. The Complainant said that AMI should not be using statements such as ‘Caring for New Zealanders for nearly 100 years’ given that the new company was formed only five years ago.
A KFC television promotion appeared in a Warriors vs Broncos NRL game. During a ‘bunker’ review of play, the screen was split between coverage of the players on the field and the decision pending screen. The decision pending screen showed an advertisement for a KFC $10 Popcorn Chicken Bucket. At the bottom right of the screen it said “Australia only and not in all stores”.