Current News

ASA Office Evacuated: All Staff Working Remotely

The ASA office was evacuated on 12/04/18 due to structural building concerns and all our staff are currently working remotely. Please use email to contact us and we apologise if there is any delay in responding to your query. We are confident that there will be minimal disruption to our service.

Advertising Self-Regulation Summit a Success

The Advertising Standards Authority (ASA) recently held a Summit in Auckland focussing on the value of advertising self-regulation. The ASA celebrates its 45th anniversary this year and took this opportunity to gather over 60 major advertisers, agencies and media organisations together to acknowledge the work of the ASA in supporting responsible advertising.

New Decisions: Alcohol Advertising, Warranty Claims and More

The ASA offers a competitor complaints process that gives fast and thorough consideration to competitor complaints for the benefit of consumers and to ensure a level playing field for industry. A competitor complaint from was recently considered by a Panel of public and industry Board members.

New Guidance Note on Identification of Advertisements Released

The Advertising Standards Authority (ASA) has released its new Guidance Note on Identification of Advertisements The nature of advertising is constantly evolving and recently there have been calls to help consumers identify advertising. The ASA Code of Ethics states that all advertising content controlled directly or indirectly by the advertiser should be identified as such,… Read More