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The Complainant said the advertisement was offensive because it implied that exposure to the outdoors was bad for children. The Complainant was also concerned the product contained the ingredient Triclosan because they believed it may have negative effects for users.
The 2018 Commonwealth Games will take place on the Gold Coast, Australia from 4 – 15 April with 70 participating nations scheduled to compete. In New Zealand, the Major Events Management Act (MEMA) provides permanent protection to the New Zealand Olympic and Commonwealth Games emblems and words.
The Advertising Standards Authority (ASA) recently held a Summit in Auckland focussing on the value of advertising self-regulation. The ASA celebrates its 45th anniversary this year and took this opportunity to gather over 60 major advertisers, agencies and media organisations together to acknowledge the work of the ASA in supporting responsible advertising.
The Ministry of Culture and Heritage provides guidelines about the use of the word Anzac in advertising. The guidelines prohibit the use of the word Anzac in trade or business unless approval has been given by the minister for arts, culture and heritage and the governor-general.
The Complaints Board confirmed the Advertiser had the right to promote E-cigarettes within the constraints of an R18 age restriction for sales. The Complaints Board agreed the advertisement did not have particular appeal to children, nor did it show or glamorise smoking.
The ASA offers a competitor complaints process that gives fast and thorough consideration to competitor complaints for the benefit of consumers and to ensure a level playing field for industry. A competitor complaint from was recently considered by a Panel of public and industry Board members.
The Advertising Standards Authority (ASA) has released its new Guidance Note on Identification of Advertisements The nature of advertising is constantly evolving and recently there have been calls to help consumers identify advertising. The ASA Code of Ethics states that all advertising content controlled directly or indirectly by the advertiser should be identified as such,… Read More
The Complainant was concerned the advertisement depicted women’s bodies for the sexual servicing of men, and women as sexual objects devoid of individuality. They also drew comparisons with the male version of the advertisement to illustrate the contrast in the advertisements.
The Complainant’s concern was the advertisement did not adequately advise potential customers of the risk factors associated with the wholesale electricity contract on offer. The Advertiser said the advertisement was intended as an introduction to the brand.