Every few years the Broadcasting Standards Authority (BSA) releases a report on the acceptability of words in broadcasting. They have recently released their 2018 report, based on findings of a national survey among 1,500 members of the general public aged 18 years and over. The survey measured how acceptable the public finds the use of offensive language… Read More
The Complainant said the conversation between the biscuits was offensive and had racist overtones. They were also concerned this ad was inappropriate because the animated presentation would appeal to children. The Advertiser said the advertisement was a ‘tongue in cheek’ campaign which used humour to promote the new biscuit. The actor chose to consume the white chocolate biscuit, however there were no racial undertones or any offensive depictions of race. The Advertiser said the advertisement was not run during children’s programming.
The Advertising Standards Authority (ASA) today launched its new AdHelp Information Service. This service is part of the ASA’s commitment to adding value by sharing knowledge and expertise. AdHelp is for anyone in the advertising industry who wants detailed information about ASA code interpretation, precedent decisions and the legal framework that applies to advertising. This user-pays service will help achieve the ASA vision of ‘Every Ad a Responsible Ad’.
The television advertisement for Berlei Bras showed various scenarios to illustrate the uncomfortable lengths some women go to in managing their breasts. Some scenes including ill-fitting bras, others using tape or nipple shields and one woman was shown running in a bra with little support.
The Advertising Standards Authority (ASA) today released its new Advertising Standards Code. The Advertising Standards Code is a consolidation of six codes that previously included similar rules and guidelines. There is now one primary point of reference for advertising standards.
The Appeal Board was satisfied with the level of substantiation provided in the Advertiser’s appeal application and said the advertisement referred to the Diamond Advantage warranty as an overall package which had the most comprehensive cover for the longest period for new car buyers.
The majority of the Complaints Board said the advertisement was a product advertisement that promoted McDonalds fries, a product with high appeal to children and an occasional food. The majority also said the presentation of the advertisement, including the humour and the music and brand recognition with McDonalds would also appeal to children.
The Complainant said the translation of the phrase “The mighty South African burger” to “Die moerse Suid Afrikaanse burger” was incorrect and said the word moerse was offensive to Afrikaans speaking New Zealanders as the translation was not mighty, but an offensive swear word. The Advertiser said the word was hyperbolic and used to explain big or large.
We have released our official list of the ads that attracted the most complaints last year. Here are 2017’s five most complained about ads: #1: Frucor Suntory NZ Ltd, Television Advertisement 18 COMPLAINTS: UPHELD IN PART, SETTLED IN PART The ‘V Energy’ ad showed a construction worker on a building site. At 3pm two small… Read More
Bring your superior standard of work to our table and in return, we’ll give you the opportunity to play an important role in the self-regulation process for advertising in New Zealand. You’ll use your superior writing skills to ensure decisions and rulings of the Complaints Board are accurate and readable. Working alongside the Chief Executive… Read More