Current News and Media Releases

Acceptability of Offensive Words 2018

Every few years the Broadcasting Standards Authority (BSA) releases a report on the acceptability of words in broadcasting.  They have recently released their 2018 report, based on findings of a national survey among 1,500 members of the general public aged 18 years and over. The survey measured how acceptable the public finds the use of offensive language… Read More

New Decisions: Chocolate Biscuits, Programme Ads and More

The Complainant said the conversation between the biscuits was offensive and had racist overtones. They were also concerned this ad was inappropriate because the animated presentation would appeal to children. The Advertiser said the advertisement was a ‘tongue in cheek’ campaign which used humour to promote the new biscuit. The actor chose to consume the white chocolate biscuit, however there were no racial undertones or any offensive depictions of race. The Advertiser said the advertisement was not run during children’s programming.

Media Release: New ASA AdHelp Information Service launched

The Advertising Standards Authority (ASA) today launched its new AdHelp Information Service. This service is part of the ASA’s commitment to adding value by sharing knowledge and expertise. AdHelp is for anyone in the advertising industry who wants detailed information about ASA code interpretation, precedent decisions and the legal framework that applies to advertising. This user-pays service will help achieve the ASA vision of ‘Every Ad a Responsible Ad’.

Media Release: New ASA Code for Responsible Advertising

The Advertising Standards Authority (ASA) today released its new Advertising Standards Code. The Advertising Standards Code is a consolidation of six codes that previously included similar rules and guidelines. There is now one primary point of reference for advertising standards.

New Decisions: Afrikaans Language, First Aid Fundraising and More

The Complainant said the translation of the phrase “The mighty South African burger” to “Die moerse Suid Afrikaanse burger” was incorrect and said the word moerse was offensive to Afrikaans speaking New Zealanders as the translation was not mighty, but an offensive swear word. The Advertiser said the word was hyperbolic and used to explain big or large.

Most Complained About Ads in 2017

We have released our official list of the ads that attracted the most complaints last year. Here are 2017’s five most complained about ads: #1: Frucor Suntory NZ Ltd, Television Advertisement  18 COMPLAINTS: UPHELD IN PART, SETTLED IN PART The ‘V Energy’ ad showed a construction worker on a building site. At 3pm two small… Read More

We’re Hiring! Senior Case Manager Vacancy

Bring your superior standard of work to our table and in return, we’ll give you the opportunity to play an important role in the self-regulation process for advertising in New Zealand. You’ll use your superior writing skills to ensure decisions and rulings of the Complaints Board are accurate and readable. Working alongside the Chief Executive… Read More