We are sometimes asked if the ASA is a government agency...
No, we are not. The ASA is an industry organisation. It is supported by advertisers, advertising agencies and media organisations to maintain standards in advertising. The Advertising Codes set out the rules that advertisements are to comply with to ensure they are responsible.
For more burning questions, check out our new FAQ page here https://lnkd.in/f9rcn47
Facebook has put in place measures to regulate political advertising in the USA. It will be interesting to see how this goes in the upcoming US midterm elections, and whether they decide to roll this out to other countries. Measures include:
- Facebook will verify political ad buyers in US federal elections by requiring them to confirm their names and locations.
- Political ads must also carry a "paid for by" disclosure.
- Facebook will also archive all political ads for the public, including the details of how they were targeted. https://lnkd.in/f3w83HX
NEW YORK (AP) — With less than three months to go before the midterm elections, Facebook is enforcing strict new requirements on digital
Following our launch of the new Advertising Standards Code and AdHelp service, our chief executive Hilary Souter was interviewed about understanding the codes, the importance of choosing the right medium and her advice for advertisers and agencies. https://lnkd.in/fG63zTx
In the wake of the Advertising Standards Authority (ASA) launching a new Advertising Standards Code and its AdHelp service, we sit down with chief executive Hilary Souter to talk about understanding the codes, the importance of choosing the right...
The Complainant said the conversation between the biscuits was offensive and had racist overtones. They were also concerned this ad was inappropriate because the animated presentation would appeal to children. The Advertiser said the advertisement was...
With country of origin labelling in the news at the moment, we thought it a good time to remind people that businesses must avoid misleading consumers with regards to where products are made.
Section 13(j) of the Fair Trading Act states:
"No person shall, in trade, in connection with the supply or possible supply of goods or services or with the promotion by any means of the supply or use of goods or services, make a false or misleading representation concerning the place of origin of goods."
The Fair Trading Act does not require all products to be labelled with a place of origin. However, where a product is labelled, any claims made about its origin must not be misleading or deceptive.
So, what's the difference between New Zealand's ASA, BSA and the Media Council?
- The Advertising Standards Authority deals with complaints on all advertising in any media.
- The Broadcasting Standards Authority deals with complaints about programme content broadcast on radio or television, including programme promotions.
- The Media Council’s jurisdiction includes editorial content in magazines, newspapers, periodicals in circulation in New Zealand, including their websites, major broadcaster’s online news content and digital news content from Media Council member platforms. The Media Council also accepts complaints about classification of Video-on-Demand content from major providers in New Zealand.
For more burning questions, check out our new FAQ page here https://lnkd.in/fS8Q2hY
The Broadcasting Standards Authority have released their 2018 report on the acceptability of words in broadcasting. The Advertising Standards Authority has had no involvement in this research but is grateful to be able to use the research to help inform them on community attitudes. The Complaints and Appeal Boards take the rating of these words as indicative of the community views about their use when these or similar words feature in advertising. https://lnkd.in/fBa7YSH
Every few years the Broadcasting Standards Authority (BSA) releases a report on the acceptability of words in broadcasting. They have recently released their 2018 report, based on findings of a national survey among 1,500 members of the general...
Media commentator Gavin Ellis discussed the new advertising code we launched last month on Radio New Zealand National. https://lnkd.in/fjgJSAJ
Media commentator Gavin Ellis looks at the recent high profile departures from RNZ, and the Advertising Standards Authority's new code, which includes social responsibility as the first rule. Gavin Ellis is a media commentator and former editor of the...
"Is the TV watershed a relic of a time - or do we still need some kind of nationally agreed control ? The Broadcasting Standards Authority is considering a shake-up of the way it helps parents regulate their children's viewing on free-to-air television. It is also considering whether it should adopt the same classification labels as pay TV." https://lnkd.in/fTWEmWX
Is the TV watershed a relic of a time - or do we still need some kind of nationally agreed control ? The Broadcasting Standards Authority is considering a shake-up of the way it helps parents regulate their children's viewing on free-to-air television.
An Auckland motor vehicle trader has been fined $75,000 by the Commerce Commission over misrepresenting consumers’ rights when selling used vehicles online, and for failing to display essential vehicle information. https://lnkd.in/eyReR9e