This week an advertisement by UK supermarket chain Iceland Foods was banned by Clearcast (the body responsible for clearing ads on behalf of the UK’s major broadcasters). However, the ad (and the ban) have gained major traction worldwide on social media and over 700,000 people have signed a petition demanding the decision be reversed. The UK and NZ obviously have different advertising codes, guidelines and laws, but it is interesting to consider this case. Clearcast have responded, outlining why they stand by their decision. Their major point is that under UK broadcasting law, Clearcast needs to establish that Greenpeace (who created the ad) is not a political advertiser. They rely on advertisers to provide this information and until they do, and are sure that Greenpeace does not count as a political organisation, the ad will be unable to be cleared for screening. https://lnkd.in/fbYT4fy
The Iceland/Greenpeace ad has struck a chord with many people in the UK and beyond as is clear from the number of signatures
Anyone can complain about any advertisement. The ASA considers all complaints regardless of who has made the complaint. Each complaint is processed in the same way. More details can be found here https://lnkd.in/fj4BxEc
TODAY the new Advertising Standards Code comes into effect for all new advertising. It will be applicable to ALL ads from Feb 1st 2019. Details here https://lnkd.in/fWSx3NG #codes #advertising #advertisingstandards #nz #nzadvertising
Most ads are checked prior to being seen by consumers. The process to approve an advertisement differs between advertisers, product categories and media organisations. Many larger advertisers have detailed pre-vetting processes including regulatory checks and legal advice. Media organisations also have their own terms and conditions and guidelines on what they will and will not publish or broadcast. Some industry organisations also have advertising rules for their members to follow. Examples include Medicines New Zealand, The NZ Self-Medication Industry, Pharmacy Guild of New Zealand, Medical Council of New Zealand and International Code for Marketing of Breast-milk Substitutes in New Zealand.
"The ASA ruled in favour of the advertiser and said the likely consumer take-out of the advertisement was that it was a humorous depiction of a hyperbolic scenario which was not intended to be taken literally." https://lnkd.in/fvD2Qm8 #advertising #humour #adstandards
Not everyone saw the funny side of VTNZ's advert featuring Mr Road Commander.
Next Thursday the new Advertising Standards Code comes into effect for all new advertising. It will be applicable to ALL ads from Feb 1st 2019. https://lnkd.in/fWSx3NG #advertising #codes #selfregulation
From Thursday 1 November 2018 all new advertising must comply with the Advertising Standards Code. This Code was developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives, and in consultation with...
The latest decisions by the ASA Complaints Board have been released, check them out here https://lnkd.in/fQ8_dxf #decisions #advertising #newzealand #marketing #selfregulation #advertisingstandards
The in-store display stand for LOL Surprise dolls included a picture of a doll dressed in a leather jacket over a bikini style top and pants with fishnet stockings and boots.The Complainant said the pictures shown on the display showed a cartoon image...
"Kiwi influencers for the first time have guidelines to follow under the Advertising Standards Authority. In February it outlined transparency for social media advertising and states that the advertiser of the brand has the primary responsibility for complying with the ASA. But it is yet to be tested — ASA chief executive Hilary Souter says it has not yet received any complaints.
"The use of influencers is a relatively new platform for advertising and I think advertisers, influencers and consumers are still learning about how the codes and the law apply to it." https://lnkd.in/fSG5N8i
#branding #advertising #transparency #socialmediaadvertising #codes #responsiveness
"Employment law specialist Susan Horsnby-Geluk, of Dundas Street Employment Lawyers, said businesses should be careful about what approach they used [when advertising jobs on Facebook]... The Human Rights Act prevents both direct and indirect discrimination based on the prohibited grounds, which include race, age and sex. Therefore, if it could be established that an employer was targeting employees of a particular kind by tailoring ads, this could constitute unlawful discrimination." https://lnkd.in/fxXX_CC
#discrimination #equalopportunities #hiringandpromotion #business #employmentlaw