Our recently released Annual Report showed that the leading issues complained about in 2016 were misleading content, standards of social responsibility and taste and decency.
Read more here https://lnkd.in/gwEQFXi
With the publication of our 2016 Annual Report, we have revealed New Zealand’s top 10 most complained about ads of 2016. The cause of complaints ranged from encouraging illegal behaviour, to racism and inappropriate sexual content. Commenting on the...
The ASA 2016 Annual Report has just been released! Find out the most complained about ads for the year, the key issues and the industries that featured most in complaints. https://lnkd.in/gwEQFXi
The Advertising Standards Authority (ASA) has released its 2016 annual report. In 2016 the ASA received 586 formal complaints and responded to 273 enquiries from media, advertisers and agencies about advertisements prior to publication or broadcast.
"Described by CCC chief executive Paul Head as the first macroeconomic look at New Zealand's advertising industry, the report released last week shows a sector on the rise - after a stumble following the global financial crisis."
The latest view of the advertising industry shows a sector on the rise.
The Comms Council (formally CAANZ) has partnered with Deloitte on this research that quantifies the economic, employment and business value of advertising in New Zealand for the first time. https://lnkd.in/gwJNMAf
CAANZ is an incorporated body representing the interests of members on issues and advertising industry and agencies.
New decisions just released. "
A radio advertisement for Ben Holden Fencing featured Ben Holden reading the following script “Your wife jumping the fence boys? Fence her in today – Phone me, Ben Holden, fencing service with integrity. Ben Holden – Keeping marriages together since 1969! I’ve got you covered lads.” https://lnkd.in/ghfKPnE
A radio advertisement for Ben Holden Fencing featured Ben Holden reading the following script “Your wife jumping the fence boys? Fence her in today – Phone me, Ben Holden, fencing service with integrity. Ben Holden – Keeping marriages together since...
A sales promotion scheme is a popular marketing technique used when an advertiser offers the chance to go in to the draw to win something after purchasing their product or service. It is important that all sales promotions adhere to both the Gambling Act (2003) and the Advertising Codes of Practice. Check out more info here - https://lnkd.in/gSp5Mye
ANZ Ltd’s television advertisement showed two children approach a tall wooden fence. The boy clambers onto the girl’s shoulders and peers over to next door, where a man is clearing leaves from his swimming pool.
Fonterra’s Milk for Schools television advertisements promoted milk as “a great source of nutrition” and said calcium and protein build strong bones, teeth and muscles in children. The Complainant said the use of the terms ‘long-term health benefits’...
Read our blog post for helpful information about advertising and the 2017 General Election.
Advertisers, agencies and the media have obligations around the content of election advertising, election programmes and other election-related material in broadcast, print and digital media. There are detailed rules in both the Electoral Act 1993 and...