• Complaints
    • How to complain
    • Make a complaint
    • The complaint decision process
    • Appeals process
    • Competitor Complaints
  • Codes
      • CURRENT CODES
      • Advertising Standards Code
      • Therapeutic and Health Advertising Code
      • Children and Young People’s Advertising Code
      • Code for Advertising and Promotion of Alcohol
      • Alcohol Advertising and Promotion Code
      • Code For Financial Advertising
      • Gambling Advertising Code
      • GUIDANCE NOTES
      • Advocacy Advertising
      • Identification of Advertisements
      • Advertising Health Services
      • Responding to a Complaint about Misleading Claims
  • Decisions
    • The appeals process
    • Search / browse decisions
  • Industry
    • UPDATE: COVID-19 AdHelp Information – Therapeutic and Health
    • COVID-19 AdHelp Information – Alcohol
    • Current News & Media Releases
    • Know the Codes – Education and Training
    • ASA in the News
    • Frequently Asked Questions
    • How to respond to a complaint
    • Complaint response form
    • Competitor Complaints
    • Competitor Complaints fee schedule
    • Self-regulation and the Industry Levy
    • Advertising Turnover Report
  • AdHelp
    • Influencers AdHelp Information on Identifying Ad Content
    • UPDATE: COVID-19 AdHelp Information – Therapeutic and Health
    • COVID-19 AdHelp Information – Alcohol
    • AdHelp Information Service
    • AdHelp Submission Form
  • Resources
    • Influencers AdHelp Information on Identifying Ad Content
    • UPDATE: COVID-19 AdHelp Information – Therapeutic and Health
    • COVID-19 AdHelp Information – Alcohol
    • 2020 Election & Referenda Advertising
    • Advertising Regulation Guide
    • Distribution of unaddressed advertising material
    • Know the Codes – Education and Training
    • Frequently Asked Questions
    • Definition of Advertising and Advertisement
    • Acceptability of words in broadcasting
    • Advertising self-regulation and how it works
    • Advertorial or editorial – When is an editorial feature advertising?
    • About audio standards
    • The Fair Trading Act – Misleading claims
  • About us
    • From the Chair
    • Rules of the Advertising Standards Authority Inc.
    • Complaints Board (ASCB) Members
    • Appeal Board (ASCAB) Members
    • Codes Committee
    • Our jurisdiction
    • ASA Annual Reports
    • Privacy Policy
    • Waivers
    • Current Vacancies
    • Frequently Asked Questions
    • Contact us

Every ad a responsible ad

Recent decisions & news

Reports & resources

Codes

Make a complaint

AdHelp

This Information Service is for anyone in the advertising industry who needs to know about advertising compliance.  AdHelp gives you access to the ASA’s knowledge and expertise.

RSS Current News

  • New Decisions: Skinny Mobile TV ad removed, Toyota Hilux ad did not breach Code, and more
  • Latest Decisions: Volvo ad breached Code, Pedigree ad removed, and more

Consumers

  • Make a complaint
  • Previous decisions
  • Ask for help

Industry & Media

  • Competitor complaints
  • Complaint? Next Steps
  • Funding the system

Stay Informed

  • Follow us on LinkedIn
  • Sign up to our newsletter
  • Sign up to recieve ASA decisions

Frequently Asked Questions

Back to top

© Advertising Standards Authority | Privacy | LinkedIn | Contact Us

  • Complaints
    • How to complain
    • Make a complaint
    • The complaint decision process
    • Appeals process
    • Competitor Complaints
  • Codes
      • CURRENT CODES
      • Advertising Standards Code
      • Therapeutic and Health Advertising Code
      • Children and Young People’s Advertising Code
      • Code for Advertising and Promotion of Alcohol
      • Alcohol Advertising and Promotion Code
      • Code For Financial Advertising
      • Gambling Advertising Code
      • GUIDANCE NOTES
      • Advocacy Advertising
      • Identification of Advertisements
      • Advertising Health Services
      • Responding to a Complaint about Misleading Claims
  • Decisions
    • The appeals process
    • Search / browse decisions
  • Industry
    • UPDATE: COVID-19 AdHelp Information – Therapeutic and Health
    • COVID-19 AdHelp Information – Alcohol
    • Current News & Media Releases
    • Know the Codes – Education and Training
    • ASA in the News
    • Frequently Asked Questions
    • How to respond to a complaint
    • Complaint response form
    • Competitor Complaints
    • Competitor Complaints fee schedule
    • Self-regulation and the Industry Levy
    • Advertising Turnover Report
  • AdHelp
    • Influencers AdHelp Information on Identifying Ad Content
    • UPDATE: COVID-19 AdHelp Information – Therapeutic and Health
    • COVID-19 AdHelp Information – Alcohol
    • AdHelp Information Service
    • AdHelp Submission Form
  • Resources
    • Influencers AdHelp Information on Identifying Ad Content
    • UPDATE: COVID-19 AdHelp Information – Therapeutic and Health
    • COVID-19 AdHelp Information – Alcohol
    • 2020 Election & Referenda Advertising
    • Advertising Regulation Guide
    • Distribution of unaddressed advertising material
    • Know the Codes – Education and Training
    • Frequently Asked Questions
    • Definition of Advertising and Advertisement
    • Acceptability of words in broadcasting
    • Advertising self-regulation and how it works
    • Advertorial or editorial – When is an editorial feature advertising?
    • About audio standards
    • The Fair Trading Act – Misleading claims
  • About us
    • From the Chair
    • Rules of the Advertising Standards Authority Inc.
    • Complaints Board (ASCB) Members
    • Appeal Board (ASCAB) Members
    • Codes Committee
    • Our jurisdiction
    • ASA Annual Reports
    • Privacy Policy
    • Waivers
    • Current Vacancies
    • Frequently Asked Questions
    • Contact us