New Gambling Advertising Code Comes Into Effect Today

Today the new Gambling Advertising Code will be effective for all new gambling advertisements. Advertisements that were placed before 5 August 2019 need to comply with the Code For Advertising Gaming and Gambling.  All gambling ads must comply with the new Gambling Advertising Code from 4 November 2019.

The new Code recognises that gambling advertisements must not undermine the need for the prevention and minimisation of gambling-related harm, with particular regard for the need to protect children, young people and other vulnerable persons.  The Code applies to gambling advertisements for “pay to gamble” and “free to gamble” activities, products and outlets as well as betting on racing or sporting events.

The new Gambling Advertising Code was released following a review of the Code for Advertising Gaming and Gambling. The Code was developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives, and in consultation with industry and public sectors.

If you have any questions about the Codes please contact us.