ASA releases updated Guide to Election and Referenda Advertising

18 August 2020

The Guide on Election and Referenda Advertising has been updated to reflect the new date for the New Zealand 2020 General Election.

This Guide has been compiled to help candidates, political parties, advocacy groups, consumers and the advertising industry understand the ASA’s role in supporting responsible advertising.

The Guide includes an infographic that explains what the ASA, the Electoral Commission, the Broadcasting Standards Authority and the NZ Media Council do in relation to election and referenda ads, editorial and programme content.

For any questions, please contact:

Hilary Souter │Chief Executive
Advertising Standards Authority T: 04 472 7852 PO BOX 10-675 WELLINGTON