Latest Decisions: Mitsubishi ad did not breach Code, radio ad removed, and more
The following decisions have been released to the ASA website:
- Complaint 20/560 IAG, State Insurance, Television, No Grounds to Proceed
- Complaint 20/563 GotInk, Radio, Settled
- Complaint 20/570 Noel Leeming, Television, No Grounds to Proceed
- Complaint 20/577 Torpedo 7, Addressed Mail, No Grounds to Proceed
- Complaint 20/578 Pink Triangle Press, Squirt, Out of Home, No Grounds to Proceed
- Complaint 20/486 Manawa Ora, Website, Settled
- Complaint 20/544 Meridian Energy, Television, No Grounds to Proceed
- Complaint 20/546 Calendar Girls, Radio, Not Upheld
- Complaint 20/558 ACC, Radio, No Grounds to Proceed
- Complaint 20/565 BNZ, Radio, No Grounds to Proceed
- Complaint 20/569 Lotto NZ, Instant Kiwi, Television, No Grounds to Proceed
- Complaint 20/583 Greenman NZ, Out of Home, Settled
- Complaint 20/586 Brand Developers, Thin Lizzy UCURL, Television, No Grounds to Proceed
- Complaint 20/371 Appeal 20/017 Dunedin City Council, Print, Appeal Declined, No Grounds to Proceed
- Complaint 20/030 Craigs Investment Partners, Television, No Grounds to Proceed
- Complaint 20/140 Sky Television, Digital Marketing, No Grounds to Proceed
- Complaint 20/320 Skinny Mobile, Television, No Grounds to Proceed
- Complaint 20/375 Plarium Global, Raid Shadows of legends Game, Digital Marketing, No Grounds to Proceed
- Complaint 20/541 The Warehouse, Digital Marketing, Instore, Television, No Grounds to Proceed
- Complaint 20/542 SuperCheap Auto, Television, No Grounds to Proceed
- Complaint 20/599 Universal Kingdom of God, Faith in Action, Television, Not Upheld
- Complaint 20/566 Contact Energy, Website, No Grounds to Proceed
- Complaint 20/576 Bubblebum, Website, Settled
- Complaint 20/582 Auckland City Mission, Television, No Grounds to Proceed
- Complaint 20/584 Seleno Health, Unaddressed Mail, Settled
- Complaint 20/585 Friends of Science, Print, No Grounds to Proceed
- Complaint 20/549 TRG Imaging, Digital Marketing, No Grounds to Proceed
- Complaint 20/255 Appeal 20/015 Appeal Spark NZ, Television, Appeal declined, Complaint Not Upheld
- Complaint 20/363 PB Technologies, Website, No Grounds to Proceed
- Complaint 20/517 Goodman Fielder, Freya, Facebook. No Grounds to Proceed
- Complaint 20/545 Jaguar Land Rover, Television, Settled
- Complaint 20/564 Mitsubishi Motors, Television, Not Upheld
- Complaint 20/567 Beam Suntory, Jim Beam, Out of Home, Settled
- Complaint 20/332 Appeal 20/020 Resene, Out of Home, Appeal Declined, Complaint No Grounds to Proceed
GotInk radio ad removed
The radio advertisement for GotInk had a voiceover which said in part “… in Jerome’s mind, he and his girlfriend were getting on like a house on fire. They’d been screaming, she ran from the house and someone had to dial 111…I know where you live, in fact I’m in the house right now…”
The complainant was concerned the advertisement made light of domestic violence and was in poor taste.
The Chair accepted the complaint and a response was requested from the advertiser and the media. The Chair acknowledged the Complainant’s concerns and noted the Advertiser had removed the ad following receipt of the complaint. The Chair said given the Advertiser’s self-regulatory action in removing the advertisement, the complaint was Settled.
Mitsubishi ASX ad did not breach Code
The Mitsubishi Motors New Zealand television advertisement promotes the Mitsubishi ASX range. The advertisement shows the price as “New ASX from $27,990 +ORC.” The advertisement shows various snapshots and cuts of the Mitsubishi cars with disclaimers confirming the model type as well as a disclaimer reading “PRICE LISTED IS FOR ASX LS. VRX MODEL SHOWN”.
The complainant was concerned the advertisement misled consumers by depicting the luxury version of the VSX range whilst advertising the price of the basic model.
The Complaints Board said the advertisement was not likely to mislead or deceive consumers as it included disclaimers regarding model differences and which model the starting price referred to. The Board noted there were several indicators throughout the advertisement that there were a range of models and prices available. The Complaints Board unanimously ruled the complaint was Not Upheld.