COVID-19 Update

24 August 2021

In line with the change to New Zealand’s COVID-19 Alert Levels, the ASA team are working remotely.

We are committed to helping every ad be a responsible ad and this is even more important now. Our team will continue to work with you to support compliance with the advertising standards. While our staff are now working remotely, our core services are not impacted at this time. Should you need guidance, we are available to help you, and our complaints process is unaffected.

Advertisers, agencies and media organisations need to ensure their advertising is socially responsible and protects consumers from undue fear or confusion. The ASA has published AdHelp information to assist those advertising during COVID-19. To view the AdHelp information on advertising therapeutic and health products and services during COVID-19, click here. To view the AdHelp information on advertising alcohol during COVID-19, click here.

If you’re a member of the public and you see an advertisement that you believe breaches the codes, please use our complaints form. If you are an advertiser, use our competitor complaints process.

We are happy to help with any ad standards queries and work with you to support responsible advertising. Should you need to reach our team, please contact us at