ASA - Advertising Standards Authority

The following decisions have been released to the ASA website:

Complaint 21/278 My Little Bambi, Facebook, Upheld
Complaint 21/302 Restaurant Brands, KFC, Television, No Grounds to Proceed
Complaint 21/317 Brand Developers, Transforma Ladder, Television, Not Upheld
Complaint 21/370 Restaurant Brands, KFC, Television, No Grounds to Proceed
Complaint 21/376 JBHI, Solar Power by Lorde, Website, No Grounds to Proceed
Complaint 21/218 New Zealand Government, Brochure, No Grounds to Proceed
Complaint 21/224 New Zealand Government, Television, TVNZ OnDemand, Digital Marketing, Facebook and YouTube, No Grounds to Proceed
Complaint 21/229 New Zealand Government, Print, Settled
Complaint 21/293 Mothers Matter, Television, Not Upheld
Complaint 21/328 Realestate.co.nz, Television, No Grounds to Proceed
Complaint 21/331 Hello Fresh, Television, No Grounds to Proceed
Complaint 21/332 Brand World, Boostrix, Television, No Grounds to Proceed
Complaint 21/343 Mike Pero Real Estate, Television, Settled
Complaint 21/355 Kainga Ora Homes and Communities, Oneroof, Digital Marketing, Decline to Adjudicate
Complaint 20/590 Appeal 21/004 Lifestyle Focus Limited, Pestrol, Website, Appeal Allowed, Upheld in part
Complaint 21/316 Voices for Freedom, Unaddressed Mail, Upheld in part
Complaint 21/318 Voices for Freedom, Unaddressed Mail, Not Upheld
Complaint 21/319 Hyundai Motors, Television, No Grounds to Proceed
Complaint 21/320 Dunedin City Council, Website, No Grounds to Proceed
Complaint 21/321 NZ Hempress, Website, Settled
Complaint 21/325 Zero Card, Website, No Grounds to Proceed
Complaint 21/332 Brand World, Boostrix, Television, No Grounds to Proceed
Complaint 21/341 The Healing Room, Website, Settled
Complaint 21/346 Johns Furniture Warehouse, My Mate John, Website, No Grounds to Proceed
Complaint 21/372 Lion, Speights, TVNZ Ondemand, Settled
Complaint 21/388 City Cave Queenstown, Instagram, Settled
Complaint 21/359 Century Yuasa Batteries, Television, Settled
Complaint 21/361 Go Healthy, Television, Settled
Complaint 21/395 Enable Fibre, Television, No Grounds to Proceed
Complaint 21/420 Voices for Freedom, Out of Home, Digital Billboards, No Grounds to Proceed
Complaint 21/208 Appeal 21/007 The Trusts, Print, Appeal Declined
Complaint 21/354 ACT Party, Website, No Grounds to Proceed
Complaint 21/357 ACT Party, Website, No Grounds to Proceed
Complaint 21/360 ANZ, Television, No Grounds to Proceed
Complaint 21/356 The Baby Fleece, Website, Settled
Complaint 21/374 Off and On Injectables, Digital Marketing, No Grounds to Proceed
Complaint 21/260 Glacial, Instagram, Settled
Complaint 21/261 Glacial, Instagram, Settled
Complaint 21/262 Glacial, Instagram, Settled
Complaint 21/263 Glacial, Instagram, Settled
Complaint 21/264 Glacial, Instagram, Settled
Complaint 21/265 Glacial, Instagram, Settled
Complaint 21/362 Advance NZ, Email, Upheld
Complaint 21/377 Brand Developers, Tevo Heater, Television, Not Upheld
Complaint 21/389 The New Zealand Racing Board, TAB, Television, No Grounds to Proceed
Complaint 21/394 Foodstuffs, Pak N Save, Television, No Grounds to Proceed
Complaint 21/397 Conroy Removals, Radio, No Grounds to Proceed
Complaint 21/398 Kennards Hire, Radio, No Grounds to Proceed
Complaint 21/399 New Zealand National Party, Digital Marketing, No Grounds to Proceed
Complaint 21/400 Ola, Digital Marketing, Settled
Complaint 21/401 Waka Kotahi NZ Transport Agency, Auckland light Rail, Print, No Grounds to Proceed
Complaint 21/403 Kia Motors, Television, No Grounds to Proceed
Complaint 21/404 New Zealand AA, Television, No Grounds to Proceed
Complaint 21/411 The Energy Efficiency and Conversation Authority ( EECA), Television, No Grounds to Proceed
Complaint 21/414 Liquid Laundromat, Radio, No Grounds to Proceed
Complaint 21/415 Farmers, M.A.C, Digital Marketing, No Grounds to Proceed
Complaint 21/416 Chorus NZ, Television, No Grounds to Proceed
Complaint 21/417 KFC, Television, No Grounds to Proceed
Complaint 21/279 Mitre 10 Rangiora, Radio, Settled
Complaint 21/283 New Zealand Government, Unite against Covid 19, Television, No Grounds to Proceed
Complaint 21/299 Kowhai Roof Coatings, Radio, Settled
Complaint 21/363 Department of Internal Affairs, Three Waters, Television, No Grounds to Proceed
Complaint 21/406 Auckland City Council, Native Bush Restoration Project, Print, No Grounds to Proceed
Complaint 21/412 Latitude Financial Services, Gem Personal Loan, Television, No Grounds to Proceed
Complaint 21/418 Department of Internal Affairs, Three Waters, Television, No Grounds to Proceed

Ola ad amended following concerns pricing claim was misleading

The Ola digital marketing pop-up advertised a promotion of $5 for rides up to 5km. The advertisement stated “Pay $5 for 5km all day, everyday” and included a promotional code.

The Complainant was concerned the ad was misleading as they were charged a higher rate while using the promotional code.

The Advertiser responded, stating that peak times impacted fare prices and the Complainant had been shown a price range for the actual fare at the time of booking. To make it clearer for consumers, the Advertiser amended the advertisement to include the statement “Peak hours affect pricing. Check fare before booking”.

The Chair acknowledged the Advertiser’s co-operative engagement with the process and the self-regulatory action taken in amending the advertisement, and ruled the complaint was Settled.

Speights ad removed following personalisation concerns

The Speights OnDemand television advertisement used viewers’ names to personalise the advertisement. A video showed men drinking Speights while playing pool at a pub and was bordered by a static image of a hand holding a Speights bottle with text underneath stating, “[the viewer’s name], I’ve got a beer with your name on it”.

Three complainants raised concerns including the broadcast of an alcohol advertisement on TVNZ OnDemand, the use of their personal data in advertising, and concerns the advertisements were inappropriate and potentially harmful for recovering alcoholics.

Upon receipt of the complaints, the Advertiser removed the advertisement from TVNZ OnDemand and confirmed they would not use the advertisement again in its current form.

Acknowledging the Advertiser’s co-operative engagement and self-regulatory action in removing the advertisement, the Chair ruled the complaint was Settled.