Latest Decisions: 5 March 2025

The following decisions have been released to the ASA website.

	Brand Developers, EZWell 24/194 \| Not Upheld \| Television In a majority decision, the Complaints Board ruled a claim that the ‘EZWell remedy massage system’ provided “deep tissue shiatsu massage” did not reach the threshold to be misleading.
	Sky Sport Now 25/006 \| Not Upheld \| Digital Marketing The Complaints Board ruled the claim “Every game live and on demand” included in the website advertisement for Sky Sport Now was adequately substantiated and unlikely to mislead consumers.
	Musashi 25/008 \| Settled \| Television The advertisement was amended following concerns it misled consumers on the health benefits of the Musashi energy drink.
	Eden Orchards 25/011 \| Settled \| Digital Marketing The website ad was removed following concerns it included customer reviews which made unsubstantiated health claims
	Bactosure 25/016 \| Settled \| Email Bactosure committed to amending their advertising following concerns the wording misled consumers on their accreditations.
	Entain NZ 25/019 \| Settled \| Digital Marketing The “Betcha” YouTube advertisement was removed following concerns it breached the Gambling Advertising Code by misleading consumers.

No Further Action Decisions

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