Frequently Asked Questions
Welcome to the ASA’s ‘Frequently Asked Questions’.
If you don’t find the answer to your question here, please contact us.
About the ASA
All parties associated with an advertisement are expected to respond to the ASA following a complaint. This means the advertiser and may also include the agency and the relevant media companies where the advertisement was placed.
The complaints team can discuss short extensions to deadlines to respond to a complaint. If a party requests a longer extension, the Chair will rule on whether there were reasonable grounds. A longer extension is more likely to be granted if the advertising is no longer being published / broadcast.
About Complaints
All parties associated with an advertisement are expected to respond to the ASA following a complaint. This means the advertiser and may also include the agency and the relevant media companies where the advertisement was placed.
The complaints team can discuss short extensions to deadlines to respond to a complaint. If a party requests a longer extension, the Chair will rule on whether there were reasonable grounds. A longer extension is more likely to be granted if the advertising is no longer being published / broadcast.
Making a Complaint?
All parties associated with an advertisement are expected to respond to the ASA following a complaint. This means the advertiser and may also include the agency and the relevant media companies where the advertisement was placed.
The complaints team can discuss short extensions to deadlines to respond to a complaint. If a party requests a longer extension, the Chair will rule on whether there were reasonable grounds. A longer extension is more likely to be granted if the advertising is no longer being published / broadcast.
Responding to a Complaint?
All parties associated with an advertisement are expected to respond to the ASA following a complaint. This means the advertiser and may also include the agency and the relevant media companies where the advertisement was placed.
The complaints team can discuss short extensions to deadlines to respond to a complaint. If a party requests a longer extension, the Chair will rule on whether there were reasonable grounds. A longer extension is more likely to be granted if the advertising is no longer being published / broadcast.
