Current News and Media Releases

Spotlight on: Influencer Advertising

Last week, we announced some changes to the way we deal with influencer ad identification complaints and an updated version of the Influencers AdHelp Information. These changes come following a review of our process since the release of the Influencers AdHelp Information in September 2020.

COVID-19 Update

24 August 2021 In line with the change to New Zealand’s COVID-19 Alert Levels, the ASA team are working remotely. We are committed to helping every ad be a responsible ad and this is even more important now.

Spotlight on: Offensive language in advertising

Swear words and other forms of offensive language are techniques sometimes used by advertisers looking to grab attention with their campaigns – which may also attract complaints! When does the use of offensive language cross the line?