Current News and Media Releases

Social Media Workshop: Napier

Our popular Social Media and Advertising Standards Workshop will be held in Napier in September. The workshop focuses on ad standards and how they apply to social media platforms. It will include the role of Influencers along with relevant Complaints Board decisions on social media advertising.

New Gambling Advertising Code Comes Into Effect Today

Today the new Gambling Advertising Code will be effective for all new gambling advertisements. Advertisements that were placed before 5 August 2019 need to comply with Code For Advertising Gaming and Gambling.  All gambling ads must comply with the new Gambling Advertising Code from 4 November 2019.  

New Decisions: Chocolate, AMP Kiwisaver and More

The Appeal Board ruled the advertisement was misleading with regard to what was offered versus what the majority of consumers received.  The Board said the advertisement did have a commercial aspect to it, which was not offset by any educative intent. Accordingly, The Appeal Board ruled the Complaint was Upheld and the Appeal was Dismissed.  

New Decisions: Diet Products, Free Range Eggs and More

The Advertiser said it is generally understood that the term “free range” refers to hens which have access to the outdoors. The Advertiser said the farms where they source their eggs meet the requirements of the Animal Welfare (Layer Hens) Code of Welfare 2012.

Upcoming Workshops: Social Media and ASA 101

Do you ever consider how well you and your people know and understand the ASA Codes and processes? Or perhaps you’ve recently experienced the complaints process for the first time? While the Advertising Standards may not always be top of mind in your busy job, they are a key part of maintaining advertising self-regulation in… Read More

2018’s Most Complained About Ads

We recently released our 2018 Annual Report, and included in this were summaries of our five most complained about advertisements. Number Five: Fluoride Free New Zealand, Print – 6 complaints: Not Upheld Complainants said the advertisement was misleading and played on fear. The complaints were upheld, in part. The Advertiser appealed the Decision. The Appeal… Read More

New Decisions: Burgers, Cars and More

The complainant said that parts of the menu were sexist and the burgers were likened to females in a derogatory manner. The Chair noted the ASA does not have jurisdiction to consider the names of products, in this case, the names of the burgers.  Given the Advertiser’s co-operative engagement with the process and the self-regulatory action taken in amending the advertisement…