The Advertising Standards Authority is pleased to confirm the appointment of Nanette Moreau as Chairperson of the Advertising Standards Complaints Appeal Board (ASCAB). Nanette Moreau (BCom, trained Mediator, LLB, Barrister and Solicitor of the High Court of New Zealand) joined Utilities Disputes Ltd, formerly known as the Office of the Electricity and Gas Complaints Commissioner… Read More
30th March 2020 The impact of COVID-19 has been broad and far reaching, and the advertising environment is rapidly changing as the Level 4 restrictions impact all New Zealanders.
27th March 2020 The impact of COVID-19 has been broad and far reaching, and the advertising environment is rapidly changing as the Level 4 restrictions impact all New Zealanders. We are committed to helping every ad be a responsible ad and this is even more important now.
The Ministry of Culture and Heritage provides guidelines about the use of the word Anzac in advertising. The guidelines prohibit the use of the word Anzac in trade or business unless approval has been given by the minister for arts, culture and heritage and the governor-general.
The Chair considered the consumer takeout of the advertisement was that electric vehicles do not need to use petrol, and this is the way of the future. The advertisement contained several shots of petrol pumps, which gave context for the message about petrol powered vehicles versus electric vehicles. The Chair ruled there were no grounds for the complaint to proceed.
The Complaints Board said the phrase “Say FCU to your bank” is likely to be read as “Say fuck you to your bank” and the word “Fuck” is generally regarded as offensive to an unrestricted audience. The Accordingly, the Complaints Board ruled the complaint was Upheld and the billboard advertisement is to be removed.
The ASA released its Guide on Election and Referenda Advertising today. The Guide has been compiled to help candidates, political parties, advocacy groups, consumers and the advertising industry understand the ASA’s role in supporting responsible advertising.
The Complainant said the advertisement is misleading to say beer makes things brighter as alcohol is a depressant. They said it sent a dangerous message about alcohol consumption and the unrestricted medium means children could be exposed to it.
NOTE: Applications for both these roles have now closed. We are currently looking for people to fill two important roles at the ASA. We are seeking a Marketing and Communications Advisor (permanent, 20 hours per week) and an Administrator (12 month contract, full time). The Advertising Standards Authority (ASA) provides an inclusive and accessible workplace… Read More
Warm greetings for the holiday season. The ASA office will be closed from midday on Friday, 20 December and re-open again at 9am on Monday 6 January 2020. If you have any urgent queries, please contact email us.