The Board acknowledged parts of the ad would challenge some viewers, but these images were directly related to the product being advertised and the advertisement’s message about normalising periods. There was nothing exploitative or degrading in the ad and given the target audience, the advertisement was unlikely to cause serious or widespread offence.
The ASA is often asked about restrictions around advertising fireworks in New Zealand. We wanted to provide an overview of some of the things to consider when creating fireworks advertisements. Fireworks are controlled by the Hazardous Substances (Fireworks) Regulations 2001 and there are strict rules around buying and selling fireworks. Although fireworks can be used… Read More
We hope you’ve had a good winter and are starting to enjoy some warmer spring weather. We’ve had a busy few months with a review of the Alcohol Advertising & Promotion Code underway, the new Gambling Code coming into effect and hosting a number of educational workshops.
Use of stereotypes in advertisements, often in a humourous way, has been common practice. However, the spotlight is now more than ever before on the harmful use of stereotypes. What may have been considered funny or normal in the past may no longer be acceptable.
The Complaints Board agreed the advertisement made no explicit claim that OLA’s service was faster than its competitor, but OLA’s claim that it was “way cheaper” was not sufficiently supported by the information it provided. The Complaints Board said the advertisement’s disclaimers containing information explaining the pricing structure were difficult to read.
The majority of the Complaints Board said that the advertisement showed bullying behaviour and was not socially responsible. A minority of the Complaints Board disagreed and said the student being asked for money maintained his confidence throughout the encounter
New Zealanders are reminded the closing date for submissions is 23 August 2019 if they would like to offer their views on the Alcohol Advertising and Promotion Code.
Our popular Social Media and Advertising Standards Workshop will be held in Napier in September. The workshop focuses on ad standards and how they apply to social media platforms. It will include the role of Influencers along with relevant Complaints Board decisions on social media advertising.
The Complainant was concerned the billboard advertisement was not the correct medium for such a deliberately provocative and sexually explicit message, given that children would be exposed to it.
Today the new Gambling Advertising Code will be effective for all new gambling advertisements. Advertisements that were placed before 5 August 2019 need to comply with Code For Advertising Gaming and Gambling. All gambling ads must comply with the new Gambling Advertising Code from 4 November 2019.