Current News and Media Releases

Media Release: ASA releases 2019 Annual Report

29 May 2020 The Advertising Standards Authority (ASA) has today released their 2019 annual report. This report outlines the self-regulatory action undertaken by the ASA on behalf of New Zealand advertisers, as regulator of all ads in all media.

Media Release: ASA Releases 2019 Advertising Turnover

The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.767 billion dollars for the 12 months ended 31 December 2019. Amended total for 2018 The ASA has also updated the 2018 total following notification of adjustments to numbers reported to it last year. The Newspaper Publishers Association has reported… Read More

Latest Decisions: COVID-19 claims in organic food and sanitiser ads, and more

The following decisions have been released: Complaint 20/098 Meredith McCarthy, Digital Marketing, Settled Complaint 20/099 Happy Valley, Digital Marketing, Settled Complaint 20/130 3M, Television, No Grounds to Proceed Complaint 20/142 Outbrain, Digital Marketing, Settled Complaint 20/158 Best Bones Broth, Digital Marketing, Settled Complaint 20/165 Reckitt Benckiser, Television, No Grounds to Proceed Complaint 20/167 Ooooby, Addressed… Read More

UPDATE: COVID-19 AdHelp Information – Therapeutic and Health

To assist advertisers to comply with the ASA Codes, the ASA recently developed AdHelp information on advertising therapeutic and health products and services during COVID-19 – this document (available here) has been updated today, 23 April 2020, to include information from a recent New Zealand Gazette notice which states from 22 April 2020, the importation, manufacture, sale, supply and… Read More

ASA releases AdHelp Information on alcohol advertising in COVID-19

We are aware of an increase in alcohol advertising and promotion during the COVID-19 restrictions. To assist advertisers to comply with the ASA Codes, we have developed AdHelp information on advertising and promotion of alcohol during COVID-19 – this is available here. Advertisers need to ensure their advertising is socially responsible and protects consumers from harm…. Read More

New Decisions: Homeopathic advertising, therapeutic claims and more

The following decisions have been released: Complaint 20/071 Booster, Television, No Grounds to Proceed Complaint 20/072 Radio NZ, Digital Marketing, No Grounds to Proceed Complaint 19/436 Acupuncture Studio, Digital Marketing, Upheld in Part, Settled in Part, Not Upheld in Part Complaint 20/037 New Zealand Labour Party, Facebook, Not Upheld Complaint 20/038 New Zealand Labour Party,… Read More