The Appeal Board ruled the advertisement was misleading with regard to what was offered versus what the majority of consumers received. The Board said the advertisement did have a commercial aspect to it, which was not offset by any educative intent. Accordingly, The Appeal Board ruled the Complaint was Upheld and the Appeal was Dismissed.
Media Release: ASA calls for submissions on the review of its Alcohol Advertising and Promotion Code
New Zealanders are being invited to offer their views on the Alcohol Advertising and Promotion Code that the advertising industry are required to follow.
The first workshop filled up so the ASA is running a second one for those who missed out. The workshop focuses on ad standards and how they apply to social media platforms. It will include the role of Influencers along with relevant Complaints Board decisions on social media advertising.
The Advertiser said it is generally understood that the term “free range” refers to hens which have access to the outdoors. The Advertiser said the farms where they source their eggs meet the requirements of the Animal Welfare (Layer Hens) Code of Welfare 2012.
Do you ever consider how well you and your people know and understand the ASA Codes and processes? Or perhaps you’ve recently experienced the complaints process for the first time? While the Advertising Standards may not always be top of mind in your busy job, they are a key part of maintaining advertising self-regulation in… Read More
We recently released our 2018 Annual Report, and included in this were summaries of our five most complained about advertisements. Number Five: Fluoride Free New Zealand, Print – 6 complaints: Not Upheld Complainants said the advertisement was misleading and played on fear. The complaints were upheld, in part. The Advertiser appealed the Decision. The Appeal… Read More
The complainant said that parts of the menu were sexist and the burgers were likened to females in a derogatory manner. The Chair noted the ASA does not have jurisdiction to consider the names of products, in this case, the names of the burgers. Given the Advertiser’s co-operative engagement with the process and the self-regulatory action taken in amending the advertisement…
The Advertising Standards Authority (ASA) released its 2018 annual report today. The report highlights the work of the ASA as the regulator of all ads in all media. Significant projects included the launch of the Advertising Standards Code, a substantial consolidation of six codes into one to support responsible advertising and the end of… Read More
The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.633 billion dollars for the 12 months ended 31 December 2018. The 2017 total was 2.561 billion dollars. The turnover includes data from television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema.
The International Council for Advertising Self-Regulation (ICAS) announced the winners of its first ICAS Global Awards. The judges issued a Special Mention for the New Zealand Advertising Standards Authority (ASA) for effective self-regulatory practices through its Code Consolidation project, completed in 2018.