Current News and Media Releases

Media Release: ASA 2018 Annual Report Released

The Advertising Standards Authority (ASA) released its 2018 annual report today.   The report highlights the work of the ASA as the regulator of all ads in all media. Significant projects included the launch of the Advertising Standards Code, a substantial consolidation of six codes into one to support responsible advertising and the end of… Read More

Media Release: ASA Releases 2018 Advertising Turnover

The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.633 billion dollars for the 12 months ended 31 December 2018. The 2017 total was 2.561 billion dollars. The turnover includes data from television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema.

ICAS announces winners of Global Awards

The International Council for Advertising Self-Regulation (ICAS) announced the winners of its first ICAS Global Awards. The judges issued a Special Mention for the New Zealand Advertising Standards Authority (ASA) for effective self-regulatory practices through its Code Consolidation project, completed in 2018. 

Media Release: New Code for Responsible Gambling Advertising

The Advertising Standards Authority (ASA) today released its new Gambling Advertising Code following a review of the Code for Advertising Gaming and Gambling. The Code recognises that gambling advertisements must not undermine the need for the prevention and minimisation of gambling-related harm. 

New Decisions: Medicinal Cannabis, Alcohol Advertising and More

Prior to Christmas, Glengarry Wines sent both addressed and unaddressed newsletters containing wine promotions. The Complainant was concerned the unaddressed advertisement had direct appeal to children and alcohol should not be marketed in that way. The Advertiser said the unaddressed advertisement had been sent to selected neighbourhoods that matched the target demographic for fine wines. 

New Decisions: Offensive Ads, Explicit Quotes and More

The Restaurant Brands television advertisement for KFC showed a man changing clothes on the side of the road.  The woman holding the towel up for his privacy deliberately dropped the towel as a passing car approached. The Complainants were concerned the advertisement showed a person being sexually harassed and humiliated which is offensive.