ASA – Advertising Standards Authority
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    • Advertising Standards Code
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    • Children’s Advertising Code
    • Financial Advertising Code
    • Food and Beverage Advertising Code
    • Gambling Advertising Code
    • Therapeutic and Health Advertising Code

    Guidance Notes

    • Guidance Note on Advocacy Advertising
    • Guidance Note on Advertising Health Services
    • Guidance Note on Environmental Claims in Advertising
    • Guidance Note on Food and Beverage Advertising Targeted at Children
    • Guidance Note on Identification of Advertisements
    • Guidance Note on Misleading Claims and Responding to Complaints
  • Decisions

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  • Industry Guidance

    Complaints

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    About Self-Regulation

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    • Advertising Regulation Guide

    Industry Guidance

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    Resource Library

    • Quick Guides
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    • Advertising Turnover Report
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    • Definition of Advertising and Advertisement
    • Election Content and Advertising – Who Covers What?
  • About Us

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Make a complaint
  • ASA Business Resource Hub
  • Responding to a Complaint
  • AdHelp Information Service
  • Complaint Response Form
  • Competitor Complaints Fee Schedule
  • Advertising Regulation Guide
  • Know the Codes – Education and Training
  • Self-Regulation and the Industry Levy
  • Quick Guides
  • Short & Sweet Videos
    • Environmental Claims in Advertising
    • Advertising Standards Code
    • Advocacy Advertising
    • Alcohol Advertising and Promotion Code
    • Children’s Advertising Code
    • Explainer Video: Key Changes in the Children’s Advertising Code
    • Election Advertising
    • Financial Advertising Code
    • Food and Beverage Advertising Code
    • Gambling Advertising Code
    • Is it an ad?
    • Offensive Advertising
    • Safety Check: Vehicles in Advertising
    • The Advertising Codes
    • Therapeutic & Health Advertising Code
    • What do we cover?
  • Media Platform List
  • Influencers AdHelp Information on Identifying Ad Content
  • Advertising Turnover Report
  • Acceptability of Words in Broadcasting
  • Definition of Advertising and Advertisement
  • General Election Content and Advertising – Who Covers What?

Advertising Regulation Guide

The ASA is the advertising industry regulator in New Zealand.

The Advertising Codes are the rules by which advertisements in all media must comply. In addition to the Codes, there are laws which regulate advertising in New Zealand.

A brief summary of the most common advertising-related laws are in our Advertising Regulation Guide – ASA Regulatory Overview.

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