The following decisions have been published on the ASA website:
- Complaint 16/200 Holistic Vets website Settled
- Complaint 17/014 Litevibe Marketing Limited website Settled
- Complaint 17/027 Browning (Fishpond) website Settled
- Complaint 17/040 Browning (Fishpond) website Settled
- Complaint 17/072 All About You Hypnotherapy website Settled
- Complaint 17/076 Shine TV Not Upheld
- Complaint 17/081 EBOS Healthcare Facebook Settled
- Complaint 17/082 Karioi Clinic of Homeopathy Print Settled
- Complaint 17/086 Bay Reflexology website Settled
- Complaint 17/088 Shakti Acupressure Mat NZ website Settled
- Complaint 17/101 Hellaby Holdings (Number One Shoes) TV Settled
- Complaint 17/102 DB Breweries Limited TV No Grounds
- Complaint 17/103 Fonterra NZ TV Not Upheld
- Complaint 17/104 ANZ TV No Grounds
- Complaint 17/105 Reckitt Benckiser (NZ) Limited TV No Grounds
- Complaint 17/106 Trade Me Limited TV No Grounds
- Complaint 17/107 Harvest Cidery Facebook Settled
- Complaint 17/111 Frucor Beverages Bus Settled
- Complaint 17/113 Wicked Campers Van Upheld
- Complaint 17/115 The Healing Haven website Settled
- Complaint 17/124 The Healing Haven Facebook Settled
- Complaint 17/129 Bay Audiology TV No Grounds
- Complaint 17/130 Vodafone No Grounds
- Complaint 17/132 Burger Fuel EDM No Grounds
- Complaint 17/133 Wendy’s Old Fashioned Hamburgers TV No Grounds
- Complaint 17/134 Placemakers EDM No Grounds
Nutrient claims in Milk for Schools ads pass
Fonterra’s Milk for Schools television advertisements promoted milk as “a great source of nutrition” and said calcium and protein build strong bones, teeth and muscles in children. The Complainant said the use of the terms ‘long-term health benefits’ and ‘goodness of milk’ were misleading and inaccurate and would lead to long-term harm and illness for future generations.
The Advertiser provided evidence to support its claims there is ‘goodness’ in milk and long term health benefits related to milk consumption. The Advertiser said these claims are supported by the Ministry of Health, which recommends regular consumption of dairy products such as milk, because they contain important nutrients that are essential for optimal health.
The Complaints Board accepted the Advertiser’s explanation and evidence and ruled the advertisements were not likely to mislead or deceive consumer and the complaint was Not Upheld under the Code for Advertising Food.
Pressure off Acupressure ad
The Shakti Acupressure Mat advertised on www.shaktimat.co.nz, made therapeutic claims about the efficacy of the mat in treating a range of health conditions through acupressure.
The Complainant was concerned there was no evidence to support the strong claims and it was therefore likely to mislead consumer. The Chair acknowledged that upon receipt of the complaint the Advertiser had removed references which were of concern.
Given the Advertiser’s co-operative engagement with the process and the self-regulatory action taken in amending the website, the complaint was Settled.