Current News and Media Releases

ASA releases most complained about ads of 2021

18 May 2022 The ASA has today released its 2021 Annual Report. As part of this report, we have released some of the most complained about ads last year. In 2021, we received 1245 complaints about 570 advertisements. The most complained about category was advocacy advertisements (including COVID-19 related advertising). For more information on the… Read More

Financial Advertising Code effective for all ads from June

17 May 2022 The Financial Advertising Code comes into effect for all financial ads on 1 June. The new Code replaces the Code for Financial Advertising and was updated last year following a routine review. It became effective from 1 March 2022 for new financial advertising, and will become effective from 1 June 2022 for all financial advertising. The… Read More

Latest decisions: Highlanders, Waka Kotahi, and more

April 2022 Complaint 21/330 Appeal 21/014 Department of the Prime Minister and Cabinet, Unite Against COVID-19, Print, Not Upheld Complaint 21/473 Department of the Prime Minister and Cabinet, Unite Against COVID-19, Brochure, No Grounds to Proceed Complaint 21/532 Appeal 22/002 Department of the Prime Minister and Cabinet, Unite Against COVID-19, YouTube, Appeal Declined, No Grounds… Read More

ASA releases 2021 Advertising Turnover

11 April 2022 The Advertising Standards Authority (ASA) today reported that advertising revenue across main media was $3.195 billion dollars for the 12 months ended 31 December 2021. The data in the turnover report is from television, newspapers, magazines, interactive media, radio, outdoor, addressed mail, unaddressed mail, and cinema. The advertising industry annual turnover statistics… Read More

Spotlight on: Easter and Anzac Day advertising

Easter weekend and Anzac Day are fast approaching. If you’re looking at advertising around this period, it’s important to follow the key points outlined below. Advertising hours For radio and TV advertising, the Broadcasting Act 1989 outlines when advertising programmes can take place. There are restrictions for advertising over the Easter weekend. No advertising is… Read More

Latest decisions: Grins, therapeutic claims, and more

March 2022 The following decisions have been released to the ASA website: Complaint 22/085 Simone Anderson, Instagram, Settled Complaint 22/071 Foodstuffs NZ, PAK’nSAVE, Television, No Grounds to Proceed Complaint 22/068 Grabone, Website, Settled Complaint 22/066 Kennards Hire, Television, No Grounds to Proceed Complaint 22/064 AA Insurance, Television, No Grounds to Proceed Complaint 22/062 Simone Anderson,… Read More

Guidance Note: Advertising Rapid Antigen Test Kits

17 March 2022 The below guidance has been developed by the Therapeutic Advertising Pre-vetting Service (TAPS) and the Advertising Standards Authority (ASA) to help support responsible advertising of Rapid Antigen Test kits. The COVID-19 Public Health Response (Point-of-care Tests) Order 2021 prohibits a person from importing, manufacturing, supplying, selling, packing, or using a point-of-care test… Read More

Latest decisions: Radiant Health, COVID-19, and more

February 2022 The following decisions have been released to the ASA website: Complaint 22/001 Department of the Prime Minister and Cabinet, Television, No Grounds to Proceed Complaint 22/002 Department of the Prime Minister and Cabinet, Radio, No Grounds to Proceed Complaint 22/003 CGO Uncensored Limited, Girls Get Off, Billboard, Settled Complaint 22/005 AF Drinks, Website,… Read More