Current News and Media Releases

December 2024 Newsletter

Welcome to our final newsletter for 2024! This edition provides guidance on Christmas advertising and summer campaigns, and an update from our Chief Executive on recent ASA news.

Summer advertising: Don’t let small mistakes stop your ads this summer

Avoid your silly season turning into a stressful season – below are our top tips for responsible summer advertising campaigns.

Latest Decisions: Fine print, safety depictions in alcohol ads, and more

30 October 2024 The following are the latest decisions from the ASA.

Reminder: New Children’s and Food and Beverage Codes come into effect for all ads 1 November

21 October 2024 In less than two weeks, the Children’s Advertising Code and Food and Beverage Advertising Code will be effective for all ads.

Media Release: Misleading claims in Hobson’s Pledge wrap advertisement breached the Advertising Standards Code

17 October 2024 The Advertising Standards Complaints Board upheld in part complaints regarding an advertisement by Hobson’s Pledge, ruling the advertisement must not be used again.

Christmas advertising: how the new Codes apply

The festive season is a key part of many advertiser’s calendars. With the new Children’s Advertising Code and Food and Beverage Advertising Code in full effect from 1 November, make sure you are up to speed with how these may apply to your business

Spotlight: Don’t let your ads ghost the guidelines this Halloween

While it is easy to get carried away with Halloween themed ads, advertisers must still ensure campaigns are Code-compliant. To help avoid your campaigns coming back to haunt you, the ASA has come up with some fang-tastic tips to avoid unintended offence this spooky season.