Current News and Media Releases

COVID-19 Update

24 August 2021 In line with the change to New Zealand’s COVID-19 Alert Levels, the ASA team are working remotely. We are committed to helping every ad be a responsible ad and this is even more important now.

Spotlight on: Offensive language in advertising

Swear words and other forms of offensive language are techniques sometimes used by advertisers looking to grab attention with their campaigns – which may also attract complaints! When does the use of offensive language cross the line?

ASA releases the most complained about ads of 2020

24 June 2021 Over a quarter of complaints to the ASA last year were about advocacy advertisements (including political advertising) and this is reflected in our most complained about ads in 2020 below. Other controversial themes included discrimination and stereotyping, shock tactics, and use of offensive language.