Chief Executive

Hilary Souter is the Chief Executive of the Advertising Standards Authority and has worked in the wider media industry on a range of issues to support responsible advertising for over 25 years.

She manages code reviews for advertising for children and young people, alcohol, finance, gambling and therapeutic and health advertising, and runs the secretariat that annually processes over 1500 enquiries and complaints.

Hilary is a guest lecturer on advertising standards at New Zealand universities and gives regular presentations to both domestic and international audiences on the value of advertising self-regulation.

Hilary is the ASA’s media spokesperson, to get in touch please email