The Advertising Standards Code, Rule 2 (a) requires that all advertisements are readily recognised as such:
|Rule 2 (a) Identification||Guidelines|
|Advertisements must be identified as such.||
Advertisers are reminded of the requirement to make sure any advertiser controlled message in any media is identifiable as advertising and that this is clear to the intended audience.
The ASA does not cover naming, labelling or packaging (other than for alcohol products) however, when the image of a product or its packaging is featured in an advertisement this will be in jurisdiction.
The ASA is happy to discuss matters relating to jurisdiction. When complaints are received relating to content that may or may not be advertising, comment is sought from the parties to the complaint and a ruling made about whether it can be considered or not.