Make a complaint

PLEASE NOTE: This website form was experiencing technical issues on Monday 7th and Tuesday 8th September. If you submitted a complaint during this time and have not received a confirmation email from us, please contact us at asa@asa.co.nz. We apologise for any inconvenience.

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Can we deal with your complaint?

We don't want to waste your time. Before you start your complaint you could search our decisions to see if we have already considered complaints about the advertisement that is of concern to you. Please also read our Privacy policy.

The following questions will help confirm that we can deal with your concerns.

Complaints about election or referenda advertising

The ASA has a Guide to Election and Referenda Advertising.

To view an infographic on who to complain to regarding election or referenda advertising, please click here.

From March 16, 2020, the ASA is focusing its resources on paid election and referenda advertising.

The Chair will decline to adjudicate on:

  • unpaid content on branded political party, candidate and advocacy group social media pages (including Facebook, Instagram, Twitter, YouTube, TikTok etc.). If you are unsure if content is paid or unpaid, you can send the content through to us at asa@asa.co.nz and we'll review it for you.
  • political party, candidate and advocacy group websites.

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The Advertising Standards Authority deals with complaints about advertising content and placement. If a complaint is upheld, we request removal or amendment of the advertisement.

  • You can check the definition of advertising and advertisement here.
  • If you are a competitor of the advertiser or you offer the same or similar goods or services as the advertiser you wish to complain about, please do not complete this form. Check our Competitor Complaints process for further information
  • We do not fine advertisers and cannot make advertisers pay refunds.
  • We can't help with the sound volume or frequency of advertisements.
  • We do not accept complaints about breaches of the law that applies to advertising (for example, the Fair Trading Act, the Medicines Act and the Sale and Supply of Alcohol Act).