Privacy Policy & Waivers

The Advertising Standards Authority collects contact details from Complainants in order to process their complaints about advertisements and alcohol naming, labelling, packaging and promotions. These contact details are stored securely at the Advertising Standards Authority office. You are welcome to contact us at any time to access and update your personal information.

The Advertising Standards Complaints Board does not accept anonymous complaints. Complainants will be identified with their first initial and surname in decisions and rulings of the Complaints Board and the Complaints Appeal Board, which are publicly available.

Please note as part of the complaints process, an original copy of your complaint including your name and address will be forwarded to the Advertiser or alcohol promoter, distributor or retailer and any other party to the complaint in order for them to respond formally to your complaint. Parties are requested not to contact complainants directly and to address all correspondence relating to the complaint to the ASA.

Under the ASA Rules, complainants are asked to waive their right to take or continue proceedings against the parties to the complaint, including the advertiser, publisher, broadcaster or agency. The waiver is required to encourage both the complainant and the advertiser to take the ASA process seriously and to minimise the risk of forum shopping, where the ASA process is used as a trial run before taking the same complaint to a different jurisdiction.

In addition, complainants are asked to confirm they are not a competitor to the advertiser they are complaining about.