Influencers AdHelp Information on Identifying Ad Content

The Influencers AdHelp Information has been developed to support the identification of Influencer advertising content and highlight the collective responsibilities of Influencers, agents and advertisers in ensuring ad content is labelled for consumers. The AdHelp Information was updated in August 2021 to reflect changes in the way the ASA processes influencer advertising identification breaches.

This AdHelp Information was developed in recognition of the need for strong guidance in the rapidly evolving space of Influencer advertising and it applies to all Influencer ad content posted from 14th September 2020.

The ASA consulted with a range of individuals, organisations and agencies including the advertising industry, public relations and talent management industry, individual Influencers, Government and Non-Governmental organisations and the public.  For more information on the consultation process, view the Influencers AdHelp Information Consultation Report available on the ASA website.

To download a PDF of the Influencers AdHelp Information, please click here.

To download a PDF of the Influencers AdHelp Information Consultation Report, please click here.

The ASA Influencer AdHelp webinar is available free of charge below, and outlines the AdHelp requirements for advertisers, agents and Influencers. If you are interested in further in-house or bespoke training, please contact us at

Making it clear that ads are ads: Influencers AdHelp Information webinar

For further information and enquiries please contact