ASA Governance Board

The Governance Board is responsible for setting the strategic direction of the ASA and ensuring it is properly operated and funded.

Below are the members of the ASA Governance Board:

Kerrie-Lee Magill, Independent Chair: Kerrie-Lee is a highly experienced media lawyer, well known in the sector in New Zealand. Her career has largely consisted of  in-house legal roles in large corporates in NZ and the UK, and most recently as General Counsel of Stuff Limited.  She has worked  with fast growing digital businesses and start-ups and has held a number of directorships. Kerrie-Lee is currently enjoying  a mix of roles consulting in Government and facilitating courses for the Institute of Directors in addition to her role as independent chair of the ASA Governance Board.

Lindsay Mouat: Lindsay is the Chief Executive of the Association of New Zealand Advertisers (ANZA) and is a former Chair of the ASA Board. He is a career marketer, having worked for Glaxo, Fletcher Challenge and Unilever and prior to joining ANZA was the New Zealand Director for Unilever Australasia. Lindsay is Deputy-chair of Tennis New Zealand.

Brook Cameron: Brook is the General Manager of the News Publishers’ Association and the media representative on the ASA Governance Board. Brook has more than 25 years marketing and management experience gained both locally and across the Tasman, across a number of industries ranging from telecommunications to finance and health care in addition to media.

Amanda Sellers: Amanda is the ASA Treasurer. She is an experienced Finance Director with a demonstrated history of working in the marketing and advertising industry. She is currently Finance Director at Clemenger BBDO Ltd. Amanda has a Bachelor of Commerce & Management in Accounting from Lincoln University (NZ), and is skilled at budgeting, business planning, account reconciliation, accounting, and internal controls.

Simon Lendrum: Simon is the Chief Executive of the Commercial Communications Council. The Comms Council is the industry body for advertising, media and communications agencies in Aotearoa. Simon has worked within the advertising industry since 1995, most recently as Managing Director of J. Walter Thompson NZ from 2010-2019. In addition to his role at the Comms Council, Simon is an author of New Zealand crime fiction.