ASA Annual Reports

The Advertising Standards Authority released its 2023 Annual Report on 27 May 2024.

The Advertising Standards Authority (ASA) has released its 2023 Annual Report, marking half a century of advertising self-regulation.

Founded by industry in 1973, the ASA has worked for five decades to support responsible advertising, setting the standards by which industry must comply and running a free-to-consumer complaints process.

The 2023 Annual Report celebrates the colourful history of advertising in Aotearoa New Zealand, and reveals the top five most complained about ads in the ASA’s records. The report outlines the priorities for the ASA over the past year; delivering an efficient free-to-consumer complaints process, supporting industry compliance through high-quality training and resources, and adapting to serve the evolving media landscape.

Highlights from our report include:

  • 1086 complaints about 313 advertisements, of which 108 were requested to be removed or amended, with a compliance rate of 99%.
  • Our commitment to training across the industry
  • A timeline of the ASA’s history and the top five most complained about ads in the last 50 years.

Previous year’s annual reports:

2022 ASA Annual Report

2021 ASA Annual Report

2020 ASA Annual Report

2019 ASA Annual Report

2018 ASA Annual Report

2017 ASA Annual Report

2016 ASA Annual Report

2015 ASA Annual Report

2014 ASA Annual Report

2013 ASA Annual Report

2012 ASA Annual Report

2011 ASA Annual Report

2010 ASA Annual Report