The ASA provides a free complaints process for consumers about the content and placement of advertisements. In assessing complaints, we apply the ASA Advertising Codes of Practice. Key requirements of these codes include truthful presentation and a sense of social responsibility.

Competitor complaints are dealt with via a user pays adjudication system.  Click here for more information on the competitor complaints procedure.

If a complaint is upheld, we request the advertisement is removed or amended. Decisions are also released to the media and the public via email and the ASA website.