The ASA provides a free complaints process for consumers about the content and placement of advertisements. In assessing complaints, we apply the ASA Advertising Codes. Key requirements of these codes include truthful presentation and a sense of social responsibility. Our online complaint form can be accessed here.

Competitor complaints are dealt with via a user pays adjudication system.  Click here for more information on the competitor complaints procedure.

If a complaint is upheld, we request the advertisement is removed or amended. Decisions are also released to the media and the public via email and the ASA website.

The ASA team are working remotely and all core services are operating.Click here to learn more