Advertising Turnover Report

The NZ Advertising Turnover 2018 was released 1 May 2019. The report showed that advertising revenue across all main media was 2.629 billion dollars for the 12 months ended 31 December 2018. The 2017 total was 2.561 billion dollars.

The turnover includes data from television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema.

Note that whilst there are similarities, there is no standard definition of ‘turnover’ or a standard methodology for collecting this data. The methodology and definitions used by each sector are detailed in the explanatory notes. Please take extra care when making comparisons between sectors.

Please note: The Interactive Advertising Bureau advised the ASA in July 2019 that the total interactive advertising revenue for 2019 was $1,058m not $1,062m as reported in April. The table and charts have been amended to reflect this change. Total advertising revenue in 2018 was $2,629m not $2,633m.

Previous Reports

2017 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.561 billion dollars for the 12 months ended 31 December 2017.

2016 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.572 billion dollars for the 12 months ended 31 December 2016.

2015 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.570 billion dollars for the 12 months ended 31 December 2015.

2014 Advertising Turnover ReportAdvertising revenue across all main media was 2.386 billion dollars for the 12 months ended 31 December 2014.

The 2013 total was 2.289 billion dollars.

For media comment on the data contained in the tables please contact the media sectors that contributed the information.