Advertising Turnover Report

The NZ Advertising Turnover 2019 was released 20 May 2020. The report showed that advertising revenue across all main media was 2.767 billion dollars for the 12 months ended 31 December 2019.

Amended total for 2018
The ASA has also updated the 2018 total following notification of adjustments to numbers reported to it last year. The Newspaper Publishers Association has reported a $9m reduction to newspaper revenue. The Interactive Advertising Bureau (IAB) has also updated total digital revenue. The IAB changed its methodology for reporting social media data in Q3 2019 and retrospectively incorporated the revised methodology for data back to Q1 2018 in its reporting.

The updated figures are recorded in the 2018 advertising turnover table and the amended total advertising revenue for 2018 is 2.677 billion dollars (revised from 2.633 billion dollars).

The data in the turnover report is from television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema.

The advertising industry annual turnover statistics are made available through the Advertising Standards Authority.

Note that whilst there are similarities, there is no standard definition of ‘turnover’ or a standard methodology for collecting this data. The methodology and definitions used by each sector are detailed in the explanatory notes. Please take extra care when making comparisons between sectors.

Previous Reports

2018 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.677 billion dollars for the 12 months ended 31 December 2018.

2017 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.561 billion dollars for the 12 months ended 31 December 2017.

2016 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.572 billion dollars for the 12 months ended 31 December 2016.

2015 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.570 billion dollars for the 12 months ended 31 December 2015.

2014 Advertising Turnover ReportAdvertising revenue across all main media was 2.386 billion dollars for the 12 months ended 31 December 2014.

The 2013 total was 2.289 billion dollars.

For media comment on the data contained in the tables please contact the media sectors that contributed the information.