Advertising Turnover Report

The NZ Advertising Turnover 2020 was released on 31 March 2021. The report showed that advertising revenue across main media was $2.449 billion dollars for the 12 months ended 31 December 2020.

The data in the turnover report is from television, newspapers, interactive media, radio, outdoor, addressed mail, unaddressed mail, and cinema.

The Magazine Publishers Association did not contribute to the 2020 advertising turnover report as the “degree of change in the sector last year makes meaningful data collection impossible”.  See the methodology notes in the table for more information.

The advertising industry annual turnover statistics are made available through the Advertising Standards Authority.

Note that whilst there are similarities, there is no standard definition of ‘turnover’ or a standard methodology for collecting this data. The methodology and definitions used by each sector are detailed in the explanatory notes. Please take extra care when making comparisons between sectors.

Previous Reports

2019 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.767 billion dollars for the 12 months ended 31 December 2019.

2018 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.677 billion dollars for the 12 months ended 31 December 2018.

2017 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.561 billion dollars for the 12 months ended 31 December 2017.

2016 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.572 billion dollars for the 12 months ended 31 December 2016.

2015 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.570 billion dollars for the 12 months ended 31 December 2015.

2014 Advertising Turnover ReportAdvertising revenue across all main media was 2.386 billion dollars for the 12 months ended 31 December 2014.

The 2013 total was 2.289 billion dollars.

For media comment on the data contained in the tables please contact the media sectors that contributed the information.