Advertising Turnover Report

The ASA Advertising Turnover 2021 report was released in April 2022. The advertising revenue across main media was $3.195 billion dollars for the 12 months ended 31 December 2021.

The data in the turnover report is from television, newspapers, magazines, interactive media, radio, outdoor, addressed mail, unaddressed mail, and cinema.

The advertising industry annual turnover statistics are made available through the Advertising Standards Authority.

The members of the ASA are: Association of New Zealand Advertisers, Communications Council of New Zealand, Interactive Advertising Bureau, Letterbox Media, Magazine Publishers’ Association (Inc), News Publishers’ Association of New Zealand (Inc), Cinema, Community Newspapers, New Zealand Marketing Association (Inc), New Zealand Post, Out Of Home Media Association Aotearoa, Sky Network Television, Radio Broadcasters’ Association (Inc) and ThinkTV.

Note that whilst there are similarities, there is no standard definition of ‘turnover’ or a standard methodology for collecting this data. The methodology and definitions used by each sector are detailed in the explanatory notes. Please take extra care when making comparisons between sectors.

Previous Reports

2020 Advertising Turnover Report: Advertising revenue across main media was $2.449 billion dollars for the 12 months ended 31 December 2020.

2019 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.767 billion dollars for the 12 months ended 31 December 2019.

2018 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.677 billion dollars for the 12 months ended 31 December 2018.

2017 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.561 billion dollars for the 12 months ended 31 December 2017.

2016 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.572 billion dollars for the 12 months ended 31 December 2016.

2015 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.570 billion dollars for the 12 months ended 31 December 2015.

2014 Advertising Turnover ReportAdvertising revenue across all main media was 2.386 billion dollars for the 12 months ended 31 December 2014.

The 2013 total was 2.289 billion dollars.

For media comment on the data contained in the tables please contact the media sectors that contributed the information.