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The Advertising Standards Authority (ASA) self-regulate advertising in New Zealand. Advertising Codes of Practice provide the rules by which all advertisements in all media should comply.

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  • Complaints
    • How to complain
    • Make a complaint
    • The complaint decision process
    • Appeals process
  • Codes of practice
      • How codes are applied to advertisements
      • Codes
      • Advertising Code of Ethics
      • Code for Advertising and Promotion of Alcohol
      • Code for Advertising Food
      • Code for Advertising Gaming and Gambling
      • Code for Advertising Vehicles
      • Code for Comparative Advertising
      • Code for Environmental Claims
      • Code for Financial Advertising
      • Code for People in Advertising
      • Therapeutic and Health Advertising Code
      • Children and Young People’s Advertising Code
      • Archived Codes
      • Guidance notes
      • Responding to a complaint
      • Advertising on Social Media
      • Code for Advertising and Promotion of Alcohol
      • Guidance Note on Advertising Health Services
      • Ethics Rule 11
  • Decisions
    • The appeals process
    • Search / browse decisions
  • Industry
    • Current News
    • ASA LinkedIn News
    • Complaint response form
    • The competitor complaints procedure
    • Competitor Complaints fee schedule
    • Advertising turnover report
    • Self-regulation and the Industry Levy
  • Resources
    • Advertising Codes: Guidance notes
    • Acceptability of words in broadcasting
    • Advertising self-regulation and how it works
    • Advertorial or editorial – When is an editorial feature advertising?
    • How to respond to a complaint
    • Self-regulation in the EU advertising sector
    • About audio standards
  • About us
    • From the Chair
    • Rules of the ASA
    • Complaints Board (ASCB) Members
    • Appeal Board (ASCAB) Members
    • ASA Annual Report
    • Privacy Policy & Waivers
    • Our jurisdiction