Contact us
  • Complaints
    • The complaints procedure
    • The Complaints Board decision process
    • How to make an effective complaint
    • About audio standards
    • Our jurisdiction
    • Make a complaint
  • Codes of practice
      • How codes are applied to advertisements
      • Complete Advertising Codes of Practice
      • Codes
      • Ethics
      • Children’s Food
      • Alcohol
      • Food
      • Gaming / Gambling
      • Children
      • Weight Management
      • Vehicles
      • Comparative
      • Environmental
      • Financial
      • People
      • Therapeutic Products
      • Therapeutic Services
      • Guidance notes
      • Responding to a complaint
      • Social media
      • Code for Advertising and Promotion of Alcohol
      • Ethics Rule 11
      • Notes for weight management code
  • Decisions
    • The appeals process
    • Search / browse decisions
  • Industry
    • How to respond to a complaint
    • Complaint response form
    • The competitor complaints procedure
    • Competitor Complaints fee schedule
    • Appeals process
    • Advertising turnover report
  • Resources
    • Advertising Codes: Guidance notes
    • Complete Advertising Codes of Practice Booklet
    • Acceptability of words in broadcasting
    • Advertising self-regulation and how it works
    • Advertorial or editorial – When is an editorial feature advertising?
    • Court of Appeal judgement following judicial review of ASCB decision on
      Electoral Commission 1996 MMP advertisements
    • Self-regulation in the EU advertising sector
  • About us
    • From the Chair
    • Rules of the ASA
    • Complaints Board (ASCB) Members
    • Appeal Board (ASCAB) Members
    • ASA Annual Report
    • Privacy policy

About us

The Advertising Standards Authority (ASA) self-regulate advertising in New Zealand. Advertising Codes of Practice provide the rules by which all advertisements in all media should comply.

Read more about what we do

Recent Updates

  • Consultation on the review of the Children’s Codes
  • Media Release: ASA Children’s Codes review panel announced
  • Flag Referendum Advertising Rules
How to complain and what happens next
Search / browse decisions
Complaint about your ad... What next?

Make a complaint

Check if we can help with your concerns and submit your complaint details using our online form.

Back to top

© Advertising Standards Authority |Privacy|Made by maker

  • Complaints
  • Codes of practice
  • Decisions
  • Industry
  • Resources
  • About us