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  • Complaints
    • How to complain
    • Make a complaint
    • The complaint decision process
    • Appeals process
  • Codes
      • NEW CODE
      • Advertising Standards Code (Effective for new ads 1/11/18, for all ads 1/2/19)
      • CURRENT CODES
      • Children and Young People’s Advertising Code
      • Code for Advertising and Promotion of Alcohol
      • Therapeutic and Health Advertising Code
      • Code For Advertising Gaming and Gambling
      • Code For Financial Advertising
      • CODES TO BE RETIRED 1 FEB 2019
      • Advertising Code of Ethics
      • Code for Advertising Food
      • Code for Advertising Vehicles
      • Code for Environmental Claims
      • Code for People in Advertising
      • Code for Comparative Advertising
      • GUIDANCE NOTES
      • Guidance Note on Identification of Advertisements
      • Responding to a complaint
      • Guidance Note on Advertising Health Services
      • Ethics Rule 11
  • Decisions
    • The appeals process
    • Search / browse decisions
  • Industry
    • Frequently Asked Questions
    • Current News & Media Releases
    • ASA LinkedIn News
    • How to respond to a complaint
    • Complaint response form
    • Competitor Complaints
    • Competitor Complaints fee schedule
    • Self-regulation and the Industry Levy
    • Advertising turnover report
  • AdHelp
    • AdHelp Information Service
    • AdHelp Submission Form
  • Resources
    • Definition of Advertising and Advertisement
    • Acceptability of words in broadcasting
    • Advertising self-regulation and how it works
    • Advertorial or editorial – When is an editorial feature advertising?
    • Self-regulation in the EU advertising sector
    • About audio standards
    • The Fair Trading Act – Misleading claims
    • Frequently Asked Questions
  • About us
    • From the Chair
    • Rules of the ASA
    • Complaints Board (ASCB) Members
    • Appeal Board (ASCAB) Members
    • Our jurisdiction
    • ASA Annual Reports
    • Privacy Policy
    • Waivers
    • Current Vacancies
    • Frequently Asked Questions
    • Contact us