The breadth of support from the advertising industry is a key part of the success of advertising self-regulation in New Zealand.

Advertisers, communications agencies and media organisations are members of the ASA and active in supporting compliance with the ASA Codes.

The information in this section of the website will assist the industry in responding to complaints about advertising. The process and cost of making a competitor complaint is also outlined. This can be a quick and cost-effective way of dealing with advertising issues between competitors.