The following decisions have been released to the ASA website:
We are aware of an increase in alcohol advertising and promotion during the COVID-19 restrictions. To assist advertisers to comply with the ASA Codes, we have developed AdHelp information on advertising and promotion of alcohol during COVID-19 – this is available here. Advertisers need to ensure their advertising is socially responsible and protects consumers from harm…. Read More
The following decisions have been released: Complaint 20/071 Booster, Television, No Grounds to Proceed Complaint 20/072 Radio NZ, Digital Marketing, No Grounds to Proceed Complaint 19/436 Acupuncture Studio, Digital Marketing, Upheld in Part, Settled in Part, Not Upheld in Part Complaint 20/037 New Zealand Labour Party, Facebook, Not Upheld Complaint 20/038 New Zealand Labour Party,… Read More
The impact of COVID-19 has led to a rapid and dramatic change in the way we all live and work and these changes have impacted on advertisers, agencies and media organisations too.
The Advertising Standards Authority is pleased to confirm the appointment of Nanette Moreau as Chairperson of the Advertising Standards Complaints Appeal Board (ASCAB). Nanette Moreau (BCom, trained Mediator, LLB, Barrister and Solicitor of the High Court of New Zealand) joined Utilities Disputes Ltd, formerly known as the Office of the Electricity and Gas Complaints Commissioner… Read More
30th March 2020 The impact of COVID-19 has been broad and far reaching, and the advertising environment is rapidly changing as the Level 4 restrictions impact all New Zealanders.
27th March 2020 The impact of COVID-19 has been broad and far reaching, and the advertising environment is rapidly changing as the Level 4 restrictions impact all New Zealanders. We are committed to helping every ad be a responsible ad and this is even more important now.
The Ministry of Culture and Heritage provides guidelines about the use of the word Anzac in advertising. The guidelines prohibit the use of the word Anzac in trade or business unless approval has been given by the minister for arts, culture and heritage and the governor-general.
The Chair considered the consumer takeout of the advertisement was that electric vehicles do not need to use petrol, and this is the way of the future. The advertisement contained several shots of petrol pumps, which gave context for the message about petrol powered vehicles versus electric vehicles. The Chair ruled there were no grounds for the complaint to proceed.
The Complaints Board said the phrase “Say FCU to your bank” is likely to be read as “Say fuck you to your bank” and the word “Fuck” is generally regarded as offensive to an unrestricted audience. The Accordingly, the Complaints Board ruled the complaint was Upheld and the billboard advertisement is to be removed.