The Complainant said the advertisement is misleading to say beer makes things brighter as alcohol is a depressant. They said it sent a dangerous message about alcohol consumption and the unrestricted medium means children could be exposed to it.
NOTE: Applications for both these roles have now closed. We are currently looking for people to fill two important roles at the ASA. We are seeking a Marketing and Communications Advisor (permanent, 20 hours per week) and an Administrator (12 month contract, full time). The Advertising Standards Authority (ASA) provides an inclusive and accessible workplace… Read More
Warm greetings for the holiday season. The ASA office will be closed from midday on Friday, 20 December and re-open again at 9am on Monday 6 January 2020. If you have any urgent queries, please contact email us.
The Complainant was concerned the advertisement is misleading because there is no 5G system in New Zealand that could link continents to provide the level of connectivity portrayed in the advertisement. The 5G technology shown in the advertisement is a local high-speed network and relies on existing cable-based connectivity based outside New Zealand.
The Advertising Standards Complaints Appeal Board has allowed the advertiser’s appeal of Complaint 19/296 for the Streets ice cream outdoor advertisement and the complaint is not upheld. In September, in a split decision, a majority of the Complaints Board ruled the outdoor advertisement for Streets ice cream breached the code requirement that advertising not undermine the health and well-being of individuals.
Thank you for your support. It has been a busy year at the ASA and we are looking forward to a break over the holiday period. At this time of year, it is easy to make hasty online purchases without checking the shop is legitimate. We’re supporting the Domain Name Commission’s #ShopSafeNZ campaign to raise public awareness about how to spot fraudulent sites. Remember, if a deal seems too good to be true, it probably is!
The Complainant was concerned the advertisement is implying alcohol can lead to sexual and social success and has not observed the high standard of social responsibility required of alcohol advertising. The Advertiser said the advertisement shows two people in bed in the morning without feeling any regrets about sleeping late.
The Complainant said their main concerns relate to the use of a healthcare professional to endorse the product and the lack of confirmation about whether the advertisements had received the appropriate TAPS approval.
The new Gambling Code recognises that gambling advertisements must not undermine the need for the prevention and minimisation of gambling-related harm, with particular regard for the need to protect children, young people and other vulnerable persons.
The Board acknowledged parts of the ad would challenge some viewers, but these images were directly related to the product being advertised and the advertisement’s message about normalising periods. There was nothing exploitative or degrading in the ad and given the target audience, the advertisement was unlikely to cause serious or widespread offence.