Frequently Asked Questions

Welcome to the ASA’s ‘Frequently Asked Questions’.

If you don’t find the answer to your question here then please contact us. Download a PDF of these questions here.

About the ASA

All complaints must be received using our online complaints form, via email or via post. Our process requires that we deal with the consumer’s concerns in their own words. Our online complaint form is available at www.asa.co.nz, complaints can be emailed to asa@asa.co.nz or posted to PO Box 10675, Wellington 6143.

The Advertising Standards Complaints Board does not accept anonymous complaints, in part to ensure the consumer complaints process is not held up by anonymous competitor complaints.

 

Complainants are identified with their first initial and surname in decisions and rulings of the Complaints Board and the Complaints Appeal Board, which are publicly available.

 

Please note as part of the complaints process, an original copy of your complaint including your name and address will be forwarded to the Advertiser, and any other party to the complaint, in order for them to respond formally to your complaint. Parties are requested not to contact complainants directly and to address all correspondence relating to the complaint to the ASA.

 

This information is often helpful in providing an answer to the Complainant’s specific concerns.

When you make a complaint to the ASA you sign a waiver agreeing not to take your complaint to another forum. This prevents complainants from ‘shopping around’ to obtain their most preferred decision.

There is an appeal process if you disagree with a decision. Full details on the appeal process are available from the ASA or on our website.

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About Complaints

All complaints must be received using our online complaints form, via email or via post. Our process requires that we deal with the consumer’s concerns in their own words. Our online complaint form is available at www.asa.co.nz, complaints can be emailed to asa@asa.co.nz or posted to PO Box 10675, Wellington 6143.

The Advertising Standards Complaints Board does not accept anonymous complaints, in part to ensure the consumer complaints process is not held up by anonymous competitor complaints.

 

Complainants are identified with their first initial and surname in decisions and rulings of the Complaints Board and the Complaints Appeal Board, which are publicly available.

 

Please note as part of the complaints process, an original copy of your complaint including your name and address will be forwarded to the Advertiser, and any other party to the complaint, in order for them to respond formally to your complaint. Parties are requested not to contact complainants directly and to address all correspondence relating to the complaint to the ASA.

 

This information is often helpful in providing an answer to the Complainant’s specific concerns.

When you make a complaint to the ASA you sign a waiver agreeing not to take your complaint to another forum. This prevents complainants from ‘shopping around’ to obtain their most preferred decision.

There is an appeal process if you disagree with a decision. Full details on the appeal process are available from the ASA or on our website.

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Making a Complaint?

All complaints must be received using our online complaints form, via email or via post. Our process requires that we deal with the consumer’s concerns in their own words. Our online complaint form is available at www.asa.co.nz, complaints can be emailed to asa@asa.co.nz or posted to PO Box 10675, Wellington 6143.

The Advertising Standards Complaints Board does not accept anonymous complaints, in part to ensure the consumer complaints process is not held up by anonymous competitor complaints.

 

Complainants are identified with their first initial and surname in decisions and rulings of the Complaints Board and the Complaints Appeal Board, which are publicly available.

 

Please note as part of the complaints process, an original copy of your complaint including your name and address will be forwarded to the Advertiser, and any other party to the complaint, in order for them to respond formally to your complaint. Parties are requested not to contact complainants directly and to address all correspondence relating to the complaint to the ASA.

 

This information is often helpful in providing an answer to the Complainant’s specific concerns.

When you make a complaint to the ASA you sign a waiver agreeing not to take your complaint to another forum. This prevents complainants from ‘shopping around’ to obtain their most preferred decision.

There is an appeal process if you disagree with a decision. Full details on the appeal process are available from the ASA or on our website.

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Responding to a Complaint?

All complaints must be received using our online complaints form, via email or via post. Our process requires that we deal with the consumer’s concerns in their own words. Our online complaint form is available at www.asa.co.nz, complaints can be emailed to asa@asa.co.nz or posted to PO Box 10675, Wellington 6143.

The Advertising Standards Complaints Board does not accept anonymous complaints, in part to ensure the consumer complaints process is not held up by anonymous competitor complaints.

 

Complainants are identified with their first initial and surname in decisions and rulings of the Complaints Board and the Complaints Appeal Board, which are publicly available.

 

Please note as part of the complaints process, an original copy of your complaint including your name and address will be forwarded to the Advertiser, and any other party to the complaint, in order for them to respond formally to your complaint. Parties are requested not to contact complainants directly and to address all correspondence relating to the complaint to the ASA.

 

This information is often helpful in providing an answer to the Complainant’s specific concerns.

When you make a complaint to the ASA you sign a waiver agreeing not to take your complaint to another forum. This prevents complainants from ‘shopping around’ to obtain their most preferred decision.

There is an appeal process if you disagree with a decision. Full details on the appeal process are available from the ASA or on our website.

Load More