Frequently Asked Questions

Welcome to the ASA’s ‘Frequently Asked Questions’.

If you don’t find the answer to your question here then please contact us. Download a PDF of these questions here.

About the ASA

All parties associated with an advertisement are expected to respond to the ASA following a complaint. This includes the advertiser and may also include the agency and the media where the advertisement was placed.

The Secretariat is able to discuss short extensions to deadlines to respond to a complaint. If a party requests a longer extension, the Chair would rule on whether or not there were reasonable grounds. A longer extension is more likely to be granted if the advertising is no longer being published / broadcast.

There is an appeal process if you disagree with a decision. Full details on the appeal process are available from the ASA or on our website.

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About Complaints

All parties associated with an advertisement are expected to respond to the ASA following a complaint. This includes the advertiser and may also include the agency and the media where the advertisement was placed.

The Secretariat is able to discuss short extensions to deadlines to respond to a complaint. If a party requests a longer extension, the Chair would rule on whether or not there were reasonable grounds. A longer extension is more likely to be granted if the advertising is no longer being published / broadcast.

There is an appeal process if you disagree with a decision. Full details on the appeal process are available from the ASA or on our website.

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Making a Complaint?

All parties associated with an advertisement are expected to respond to the ASA following a complaint. This includes the advertiser and may also include the agency and the media where the advertisement was placed.

The Secretariat is able to discuss short extensions to deadlines to respond to a complaint. If a party requests a longer extension, the Chair would rule on whether or not there were reasonable grounds. A longer extension is more likely to be granted if the advertising is no longer being published / broadcast.

There is an appeal process if you disagree with a decision. Full details on the appeal process are available from the ASA or on our website.

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Responding to a Complaint?

All parties associated with an advertisement are expected to respond to the ASA following a complaint. This includes the advertiser and may also include the agency and the media where the advertisement was placed.

The Secretariat is able to discuss short extensions to deadlines to respond to a complaint. If a party requests a longer extension, the Chair would rule on whether or not there were reasonable grounds. A longer extension is more likely to be granted if the advertising is no longer being published / broadcast.

There is an appeal process if you disagree with a decision. Full details on the appeal process are available from the ASA or on our website.

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