The ASA released its Guide on Election and Referenda Advertising today.
The Guide has been compiled to help candidates, political parties, advocacy groups, consumers and the advertising industry understand the ASA’s role in supporting responsible advertising.
The Guide includes an infographic that explains what the ASA, the Electoral Commission, the Broadcasting Standards Authority and the NZ Media Council do in relation to election and referenda ads, editorial and programme content.
The Guide has been sent to registered political parties and third party organisations and is available on the ASA website here.
It includes information on the Advertising Standards Code which sets out the principles and rules that support responsible advertising, how to complain and how to respond to a complaint and a summary of recent decisions on election and advocacy advertising.
The ASA will update the guide as new decisions are published and will be providing opportunities for advertisers to attend training on code compliance in the next few weeks.