ASA - Advertising Standards Authority

The following decisions have been released to the ASA website:

Complaint 20/481 Brand Developers, iTread, Television, No Grounds to Proceed
Complaint 20/494 Tommys Real Estate, Radio, No Grounds to Proceed
Complaint 20/499 Oceania Healthcare, Meadowbank Village, Unaddressed Mail, No Grounds to Proceed
Complaint 20/502 Harmoney, Youtube, No Grounds to Proceed
Complaint 20/519 DUCO Events, Print, No Grounds to Proceed
Complaint 20/524 McDonalds, Television, No Grounds to Proceed
Complaint 20/409 Marvel Health, Digital Marketing, Settled
Complaint 20/423 Auckland Cars, Facebook, Settled
Complaint 20/448 Calendar Girls. Radio, Settled
Complaint 20/453 ALA New Zealand, Television, Settled
Complaint 20/522 Sky TV, Neon, Television, No Grounds to Proceed
Complaint 20/427 BMW NZ, Television, Upheld
Complaint 20/449 The Vape Shed, Radio, No Grounds to Proceed
Complaint 20/473 Eqalis Pharmaceutics, Radio, No Grounds to Proceed
Complaint 20/429 30 Seconds, Television, No Grounds to Proceed
Complaint 20/439 Asahi Beverages, Carlsburg, Digital Marketing, No Grounds to Proceed
Complaint 20/456 FMG Insurance, Television, No Grounds to Proceed
Complaint 20/431 Milford Asset Management, Radio, No Grounds to Proceed
Complaint 20/454 DTR NZ, Television, No Grounds to Proceed
Complaint 20/461 Pillars Incorporated, Television, No Grounds to Proceed
Complaint 20/476 Wet & Forget, Television, No Grounds to Proceed
Complaint 20/079 Appeal 20/018 Safer Future Charitable Trust, Appeal Declined
Complaint 20/369 Global Shop Direct, Television, Not Upheld
Complaint 20/300 Owyak Bin Hire, Website, Settled
Complaint 20/511 Vision New Zealand, Facebook, No Grounds to Proceed
Complaint 20/512 NZ Social Credit Party, Facebook, Upheld
Complaint 20/513 NZ National Party, Facebook, Decline to Adjudicate
Complaint 20/532 Euthanasia New Zealand, Radio, No Grounds to Proceed
Complaint 20/515 Sinead Donnelly, Vote No to End of Life Choice Act, Radio, Not Upheld
Complaint 20/533 Sinead Donnelly, Vote No to End of Life Choice Act, Radio, No Grounds to Proceed
Complaint 20/534 Tamati Coffey MP, NZ Labour Party, Facebook, No Grounds to Proceed
Complaint 20/535 Yes for Compassion, Television, No Grounds to Proceed
Complaint 20/387 Hello Fresh, Website, No Grounds to Proceed
Complaint 20/398 Universal Church of the Kingdom of God (UCKG), Television, No Grounds to Proceed
Complaint 20/413 Kelloggs Aust Ply Ltd, Kelloggs, Television, Not Upheld
Complaint 20/472 Bp Oil, Television, Not Upheld
Complaint 20/482 Restaurant Brands, KFC, Television, Settled
Complaint 20/496 Showerdome, Television, Settled
Complaint 20/501 Energy Online, Television, Not Upheld
Complaint 20/539 Fonterra, Anchor Milk, Billboard, No Grounds to Proceed
Complaint 20/555 Azerbaijan Diaspora in NZ, Billboard, Settled

Mini Electric TV ad breached Code

The television ad for BMW Mini Electric shows a montage of fast paced shots set to music. The Mini Electric vehicle is shown driving and being splattered with paint. One shot shows a woman holding electric wires in each hand, preparing to connect them.

The Complainant was concerned the advertisement portrayed a dangerous practice of holding electrical wires together and felt it was inappropriate to play this during a film that children are likely to be watching.

The Complaints Board said the scene with the woman holding live, exposed electrical wires and preparing to connect them portrayed a situation condoning a disregard for safety. The Board said while the scene was relatively short, it featured at the climax of the creative and was likely to leave more than a fleeting impression on the viewer.

The Complaints Board said the electrical wire scene was dangerous irrespective of the likely audience of the advertisement, and placement in a programme likely to be seen by younger audiences exacerbated the already problematic nature of the action depicted in the ad.

The Complaints Board ruled the complaint Upheld.

KFC ad removed

The KFC television advertisement showed the legs of a cartoon person wearing a home detention bracelet around their ankle. The voiceover says “being stuck at home doesn’t mean that you have to miss out on the action. Thanks to KFC the action can now be delivered to your door”.

Two complainants were concerned the advertisement normalised home detention and promoted criminal activity.

The Chair acknowledged the complainants’ concerns and noted the Advertiser’s self-regulatory action in removing the advertisement after receiving complaints. The Chair ruled the complaint was Settled.