Latest decisions: Highlanders’ jerseys, period proof underwear, and more

23 September 2021

The following decisions have been released to the ASA website:

Speight’s sponsorship on Highlanders’ jerseys not upheld

Speight’s sponsorship of the Highlanders was featured on the team’s jerseys, as well as signage in the Forsyth Barr Stadium, and a range of posts on the Speight’s Highlanders’ Facebook page.

The complainant, Alcohol Healthwatch, was concerned about Speight’s sponsorship advertising connected to the rugby team.

The Complaints Board settled part of the complaint that related to images on the Highlanders’ Facebook page showing children with the players and Speight’s branding present. The images had been removed and an undertaking received to ensure this did not occur again in the future.

The Complaints Board did not uphold three aspects of the complaint, these included the Speight’s logo on the team jersey, advertising at the Forsyth Barr Stadium, and concerns relating to other Facebook posts.

The Chair ruled the complaint was Settled in Part and Not Upheld in Part.

Libra period underwear complaint not upheld

Libra’s period underwear TV, OnDemand and billboard advertisements featured the words “wear, bleed, wash, repeat” and had imagery to demonstrate each word. The TV ads included a shot of a woman’s hands wringing out what appeared to be water and menstrual blood from a pair of underpants.

There were 22 complaints about the TV ads, with one of those complainants also concerned with the billboard. The complainants were concerned the ads were offensive, especially if seen at dinner time, and one complainant said the ad was not culturally sensitive.

The Complaints Board did not uphold the complaints and said the ads did not reach the threshold to cause serious or widespread offence in light of generally prevailing community standards.

The Complaints Board noted that supermarkets now use more specific terms such as “period products”. “Period poverty” is a new phrase that has entered the vernacular and “period products” are now openly distributed at schools.

The Board noted the media schedule the Advertiser provided showed the advertisement was generally placed in programmes likely to have a high adult audience.