ASA releases updated Guidance Note on Advocacy Advertising

13 April 2023

The ASA has today released updated guidance on Advocacy Advertising.

The Guidance Note provides more information on how the Complaints and Appeal Boards interpret the Advertising Standards Code when considering complaints about advocacy advertisements, and includes examples and case studies to clearly illustrate the requirements of Rule 2(e).

This Guidance Note is the first of several resources the ASA will release to support advertisers through the election period and beyond, including specific guidance on Election Advertising to be released in the coming weeks.

For any questions about the Guidance Note on Advocacy Advertising please contact us at asa@asa.co.nz.