Current News and Media Releases
Explainer: Adult-themed ads during TV news or On Demand
13 September 2022 The ASA at times gets complaints about advertisements shown during the TV news bulletins at 6.00pm. Complainants are usually concerned about the adult-themed content of some ads and question why these are allowed to play in the early evening when children can see them. Each programme on TV is classified by the… Read More
ASA releases new quick guides for ad industry
September 2022 Two new resources are now available to help the advertising industry ensure ads are code compliant in Aotearoa. The first is a short check list to refer to before hitting go on ad campaigns. It provides the top 10 things to be aware of when releasing an advertisement. The second is a quick… Read More
Latest decisions: Three Waters, craft beer, and more
August 2022 The following are the latest decisions from the ASA. Settled Complaints: The advertiser has amended or removed the advertisement after receiving the complaint. Complaint 22/192 Department of Internal Affairs, Three Waters, Facebook, Settled Upheld Complaints: The Complaints Board agreed with the complainant that the advertisement breached the Advertising Codes. The advertiser has been… Read More
ASA’s guide on Local Government Election Advertising
8 August 2022 With the Local Government Elections in Aotearoa fast approaching, below are the key things to be aware of when it comes to local election advertising. Types of advertising: Paid advertising: We consider complaints about paid election advertising. This includes paid digital advertisements, paid communications from social media platforms (including boosted or sponsored… Read More
Latest decisions: Road safety, financial claims and more
July 2022 The following are the latest decisions from the ASA. Settled Complaints: The advertiser has amended or removed the advertisement after receiving the complaint. Complaint 22/129 Vodafone, Out of Home, Settled Complaint 22/134 Instant Finance, Facebook, Settled Complaint 22/155 Kathmandu, Television, Settled Complaint 22/163 Honey Vet, Website, Settled Complaint 22/173 McLeods Brewery, Billboard, Settled… Read More
ASA launches review of Children and Young People’s Advertising Code
12 July 2022 The Advertising Standards Authority (ASA) has launched its planned review of the Children and Young People’s Advertising Code. The ASA sets the standards for responsible advertising in New Zealand and runs a complaints process to support compliance. In 2021, the ASA received 1245 formal complaints about 570 advertisements from a range of… Read More
Key issues for discussion in the Children and Young People’s Advertising Code
12 July 2022 With the launch of our planned review of the Children and Young People’s Advertising Code today, we thought we would highlight some of the key issues that have been raised with us directly or highlighted through our complaints process. Age definitions: In the current code, children are defined as being those under… Read More
Latest Decisions: Advertisers make changes following complaints
June 2022 The following are the latest decisions from the ASA. Settled Complaints: The advertiser has amended or removed the advertisement after receiving the complaint. Complaint 22/076 AWAP 22/001 AFT Pharmaceuticals Ltd, Koru Nutrition, Digital Marketing, Settled Complaint 22/097 Greenhill Beverages, Greenhill Seltzers, Packaging, Settled Complaint 22/100 Little Bird Organics Limited, Website, Settled Complaint 22/139 Lusty & Blundell Limited,… Read More
Latest decisions: Chorus, Grins, and more
May 2022 Complaint 21/565 Lion NZ, Billboard, Not Upheld Complaint 22/063 Toyota New Zealand, Television, No Grounds to Proceed Complaint 22/067 Department of Prime Minister and Cabinet, Unite against COVID19, Digital Marketing, No Grounds to Proceed Complaint 22/069 Department of the Prime Minister and Cabinet, Unite Against COVID-19, Radio, No Grounds to Proceed Complaint 22/077 Counties… Read More
Media Release: Advertising Standards Authority Annual Report 2021
18 May 2022 The Advertising Standards Authority (ASA) has today released its 2021 Annual Report. This report outlines the self-regulatory action undertaken by the ASA and provides a snapshot of key areas of work. The ASA handled 1245 complaints about 570 advertisements in 2021. Possible code issues were identified in 284 advertisements and the ASA… Read More
