Why can’t we stop the ads straight away?

A single complaint can stop an advertisement but needs to go through our process first. If the Chair rules there is a case to answer, as a matter of natural justice, the advertiser, the advertising agency and the media organisation (where relevant) are given seven days to respond to a complaint.

 

If the complaint is upheld by the Complaints Board, we request the advertisement be removed/changed and there is a high level of compliance with these requests.

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