Why can’t we stop the ads straight away?
A single complaint can stop an advertisement but needs to go through our process first. If the Chair rules there is a case to answer, as a matter of natural justice, the advertiser, the advertising agency and the media organisation (where relevant) are given seven days to respond to a complaint.
If the complaint is upheld by the Complaints Board, we request the advertisement be removed/changed and there is a high level of compliance with these requests.
Category:
About Complaints