Advertising turnover report

2016 Advertising Turnover Report

2015 Advertising Turnover Report

The Advertising Standards Authority reported that advertising revenue across all main media was 2.572 billion dollars for the 12 months ended 31 December 2016. The 2015 total was also confirmed at 2.570 billion dollars.

The turnover includes data from television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema.

In March 2016, the Advertising Standards Authority (ASA) announced it would not be releasing an annual breakdown of actual revenue by media sector and a total advertising turnover number. Following agreement within the sector about a change in the reporting format, the numbers are now available.

Whilst there are similarities, there is no standard definition of ‘turnover’ or a standard methodology for collecting this data. The methodology and definitions used by each sector are detailed in the explanatory notes. Please take extra care when making comparisons between sectors.

Advertising revenue across all main media was 2.386 billion dollars for the 12 months ended 31 December 2014. The 2013 total was 2.289 billion dollars.

2014 Advertising Turnover Report

For media comment on the data contained in the tables please contact the media sectors that contributed the information.