Advertising turnover report

The 2017 Advertising Turnover Report was released at the end of April 2018. The report showed that advertising revenue across all main media was 2.561 billion dollars for the 12 months ended 31 December 2017. The 2016 total was 2.572 billion dollars.

The turnover includes data from television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema.

Note that whilst there are similarities, there is no standard definition of ‘turnover’ or a standard methodology for collecting this data. The methodology and definitions used by each sector are detailed in the explanatory notes. Please take extra care when making comparisons between sectors.

Previous Reports

2016 Advertising Turnover Report : Advertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.572 billion dollars for the 12 months ended 31 December 2016.

2015 Advertising Turnover ReportAdvertising revenue across all main media (television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema) was 2.570 billion dollars for the 12 months ended 31 December 2015. 

2014 Advertising Turnover ReportAdvertising revenue across all main media was 2.386 billion dollars for the 12 months ended 31 December 2014.

The 2013 total was 2.289 billion dollars.

For media comment on the data contained in the tables please contact the media sectors that contributed the information.