Advertising turnover report

Advertising turnover report PDF

In March 2015, the ASA announced it was stepping away from reporting advertising turnover. In a media release the ASA confirmed it would not be releasing an annual breakdown of actual revenue by media sector and a total advertising number.

ASA Chief Executive, Hilary Souter, said “In a world where many media companies are operating across platforms, a sector breakdown of media revenue has become more complex. A number of sectors release their own figures and the ASA has agreed it is time to step away from providing this service.”

Up to and including the 2014 calendar year, the ASA collated and published data on advertising turnover. Data was collected and reported by the media members of the ASA. Questions regarding the data should be directed to the relevant media sector.

Whilst there are similarities, there is no standard definition of ‘turnover’ or a standard methodology for collecting this data. The methodology and definitions used by each sector are detailed in the explanatory notes. Please take extra care when making comparisons between sectors.

Advertising revenue across all main media was 2.386 billion dollars for the 12 months ended 31 December 2014. The 2013 total was 2.289 billion dollars.

The turnover includes data from television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema.

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