Can I make an anonymous complaint? What happens to my details?

The Advertising Standards Complaints Board does not accept anonymous complaints, in part to ensure the consumer complaints process is not held up by anonymous competitor complaints.


Complainants are identified with their first initial and surname in decisions and rulings of the Complaints Board and the Complaints Appeal Board, which are publicly available.


Please note as part of the complaints process, an original copy of your complaint including your name and address will be forwarded to the Advertiser, and any other party to the complaint, in order for them to respond formally to your complaint. Parties are requested not to contact complainants directly and to address all correspondence relating to the complaint to the ASA.


This information is often helpful in providing an answer to the Complainant’s specific concerns.